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“Persons who pretend to predict the future shall be considered disorderly and will be liable to a fine of $300 or 3 months in jail.” Criminal Code of New York c.1900. Forecasting & Scenario Planning Insight SIG November 2010. Panel Members. Julian Young RSPB Jon Kelly Wood for Trees
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“Persons who pretend to predict the future shall be considered disorderly and will be liable to a fine of $300 or 3 months in jail.” Criminal Code of New York c.1900
Panel Members Julian Young RSPB Jon Kelly Wood for Trees Kirsty Neal Breakthrough Breast Cancer Bob Francis Cancer Research UK
Role of Insight Teams • Trading • Major Gifts • Community Fundraising • Ad hoc: appeals, gaming etc Grant funding Legacies Regular giving, membership Gift Aid
Forecasting Techniques • Micro • Statistical Analysis • Modelling Macro • Market sizing • External inputs
Statistical Analysis • Descriptive Statistics • Time series analysis • Regression/Correlation • Breakeven analysis • Payback and other ROI techniques
Modelling • Sales force composite • Delphi/Executive Panels • PAM - probability assessment method • PERT - programme evaluation and review techniques
Market Sizing Sales Forecast = Market Size X Market Share
External Inputs • Legacies • Legacy Foresight • TGI • Economic forecasts
Seminar Questions First: a couple of hands up questions.
Seminar Questions Is your team/dept: • Responsible for generating forecasts? or • Give help to business areas? or • Not involved in forecasting?
Seminar Questions ContRole of Insight Teams • Trading • Major Gifts • Community Fundraising • Ad hoc: appeals, gaming etc Grant funding Legacies Regular giving, membership Gift Aid
Seminar Questions Cont What’s the difference between a forecast and a budget? A target? Are we and our colleagues clear?
Seminar Questions Cont What do our colleagues expect in terms of accuracy of forecasts? And how do we manage expectations? What data do we need to be able to forecast accurately?
Seminar Questions Cont What techniques have you found useful? How can technology help? Stats, modelling.
Seminar Questions Cont What can/should the SIG do to further forecasting and modelling? What are your training needs?