1 / 10

This lesson we will be learning about Building a Successful Marketing Mix

This lesson we will be learning about Building a Successful Marketing Mix. What is the marketing mix?. NO IDEA I NEED HELP NEVER HEARD OF IT. OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET. GOT IT! VERY CONFIDENT WILL HIT MY TARGET GRADE. EXCEED TARGET.

timothy-terry
Download Presentation

This lesson we will be learning about Building a Successful Marketing Mix

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. This lesson we will be learning aboutBuilding a Successful Marketing Mix What is the marketing mix?

  2. NO IDEA I NEED HELP NEVER HEARD OF IT OK I CAN DO THIS WITH SUPPORT SOME GUIDANCE NEEDED NEARLY AT MY TARGET GOT IT! VERY CONFIDENTWILL HIT MY TARGET GRADE EXCEED TARGET LEARNING OBJECTIVES Explore the Marketing Mix

  3. Didn’t cover last week Videos • What is Brand Strategy • http://www.youtube.com/watch?v=FUqHH82E4Nw (2 ½ minutes) • http://www.bbc.co.uk/learningzone/clips/getting-the-branding-right/11370.html minutes) BBC Getting the Brand right

  4. HOMEWORK Branding and Purchases • – Company's with a strong brand are more likely to have an when it comes to product trial. are more likely to buy products with a s brand name e.g. A made from Sony or JCV This applies to clothes, cars and chocolates too. • – Customers tend to be to strong brands and are more likely to make __________purchases. is carried out by businesses between how the brain works and purchasing decisions. They want to create ________thoughts and with a brand. This is called .

  5. ANSWERS Branding and Purchases • Product Trial – Company's with a strong brand are more likely to have an advantage when it comes to product trial. Customers are more likely to buy products with a strong brand name e.g. A television made from Sony or JCV This applies to clothes, cars and chocolates too. • Repeat Purchase – Customers tend to be loyal to strong brands and are more likely to make repeat purchases. Research is carried out by businesses between how the brain works and purchasing decisions. They want to create positive thoughts and emotions with a brand. This is called neuromarketing.

  6. Heinz • READ: Two sided hand-out • TASK: Summarise Heinz’s Marketing Mix • Product – • Price – • Promotion – • Place – Using your own knowledge 20 minutes

  7. http://www.bbc.co.uk/learningzone/clips/marketing/8580.html • Marketing • Duration: 02:45 • How a major self-storage company used marketing to establish itself. The 'Big Yellow Self-Storage Company' has taken advantage of a relatively new market opportunity. We see their marketing strategy, from leaflets and posters to a full TV advertising campaign.

  8. Adverting in Life Cycle • Self Storage: • What stage is this advertising carried out?

  9. Adverting in Life Cycle • Self Storage: • What stage is this advertising carried out? • Early Growth • TASK: Work in pairs to come up with 2 examples of advertising for a business in the maturity phase of its life cycle, and 2 examples of advertising used to promote brand new products at their launch.

More Related