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Body Image

Body Image. Widening gender differences over past 30 years. Large discrepancy between women’s actual and ideal body size. Actual average is 5’4” and 163 lbs Ideal average is 5’ 7” and 110 lbs This is an international problem. Sociocultural Theory.

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Body Image

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  1. Body Image • Widening gender differences over past 30 years. • Large discrepancy between women’s actual and ideal body size. • Actual average is 5’4” and 163 lbs • Ideal average is 5’ 7” and 110 lbs • This is an international problem

  2. Sociocultural Theory • Sociocultural theory—the more people are exposed to the media’s representation of the ideal body, the less favorably they evaluate their own body.

  3. Moderators of Social Comparison Effects on Body Image Moderators: • Internalization • Pre-existing weight concerns • Self-Esteem

  4. Self-Esteem & Attractiveness Comparisons (Jones & Buckingham, 2005). • 120 Female participants pre-tested on SE • Exposed to USC, DSC, or no photo • Rated body esteem

  5. Self-Esteem & Attractiveness Comparisons (Jones & Buckingham, in press). Main effects of Self-Esteem on: • Affect • Internalization • Conditions of Self-Worth (Appearance and Approval scales) • Body Esteem

  6. Self-Esteem & Attractiveness Comparisons (Jones & Buckingham, in press).

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