How To Use New Social Media Technologies To Improve Your Internal Communications

1. How To Use New Social Media Technologies To Improve Your Internal Communications Susan Fraysse Russ Director Internal Communications April 11, 2007

2. What we’ll cover • Brief Company Overview • Global Intranet Tour • Tools & Interactive Features • Global Team Meeting • Q&A

3. 1922: An Instant Sensation DeWitt & Lila Wallace – founders of Reader’s Digest – circa 1930 Greenwich Village – where Reader’s Digest was born!

4. Company Overview “We are a global publisher and direct marketer of products and services that inform, entertain, and inspire people of all ages and cultures around the world. We create customer relationships and communities with people of like minds and interests.”

5. Company Overview: RDA Affinity Groups Food Home and Garden • Engage • customers • through • every • medium Personal Inspiration and Education Health and Wellness

6. Company Overview – Key Products/Services Reader’s Digest Magazine • World’s largest magazine franchise • 19 million worldwide circulation, 80 million readers • 50 Editions/21 Languages • Successful brand extensions - RD Large Print and RD Selecciones • More than 20 special interest magazines focused in key affinities, such as Food, Home & Garden, Country Living • Food: Taste of Home, Everyday with Rachael Ray, Light & Tasty, Cooking for 2, Simple & Delicious • Home & Garden: The Family Handyman, American Woodworker, Backyard Living, Birds and Bloom, New Homeowner, Casa • Country Living: Country, Country Women, Our Canada, Daheim in Deutschland Special Interest Magazines Books & Home Entertainment (BHE) • Books (food, DIY, technology, health, children’s pub, trade), music, video • Continuity series products (i.e., Select Editions) • Local language publishing • Worldwide shared repository of content • Marketing of the Time Life business

7. Company Overview – Key Products/Services QSP • A leading youth fund-raising organization in U.S. and Canada • One of the largest sellers of magazine subscriptions in industry • Raised over $2.5 billion for schools to date • Over 40,000 schools and youth organizations; 400 company sales reps Books Are Fun (BAF) • The leading display marketer of books and gifts in North America • Sells over 20 million books yearly through offices, schools, hospitals and day care centers • Over 60,000 schools; Over 15,000 Corporations, hospitals, and managed properties; Approximately 900 independent sales reps • Various educational and learning services and products • Weekly Reader Magazine • World Almanac • Almanac for Kids • CompassLearning • Custom Publishing WRC Media

8. Company Overview – Key Products/Services • Various interactive & educational products and services: • RD.com • RachaelRay.com • QSP.com • ChangeOne.com • eFundraising.com • Taste of Home Recipe Finder • Change One Programs • Interactive Children’s Products (e.g., Book/DVD combos) • Super Word Power game Digital

9. Americas • USA • Canada • Mexico • Brazil • Argentina • Puerto Rico • Chile* • Colombia* • Peru* • Europe • UK • Germany • France • Holland • Belgium • Austria • Switzerland • Sweden • Spain • Norway • (licensed) • Finland • Italy* (licensed) • Russia • Poland • Czech Rep. • Hungary • Slovakia • Portugal • Romania • Croatia • Slovenia • Ukraine • Bosnia • Serbia • Bulgaria • Kazakhstan • Lithuania • UAE • Asia • Hong Kong • Singapore • Philippines • Thailand • Malaysia • Taiwan • Korea (licensed) • India (licensed) • Indonesia (licensed) • Japan (adv. only) • Australia/NZ • Venezuela* • Uruguay* • Paraguay* • Guatemala* • El Salvador* • Nicaragua* • Panama* • Costa Rica* • Africa • S. Africa • (licensed) • * Magazine distribution only Company Overview – Broad Global Presence

10. Reader’s Digest Global Intranet Tour/Overview

11. What is the Global Intranet? • Internal website that is accessible by every office and all employees worldwide • An information-driven employee site • A global collaborative work environment with global and local workgroups • A tool to build a global culture using 23 local homepages under one banner

12. What can it do? • Provide global and local content on each homepage • Deliver consistent and timely global messages • Support translation: 9 languages • Share resources and web-based systems across offices

13. Global Communications Network

14. 23 Local Sites

15. Homepage Layout • Standard Left-Navigation Bar for all homepages with common links • Local Links Section for specialized information • Graphic Feature Section • Text Feature Section (for multimedia, special features, etc.) • Current News Section

16. Sample Homepage Local links Left-hand nav. Feature graphics Current News Features

17. Global + Local Content Global Universal bannerdesign accommodateseach local office. Globe icon indicatesglobalcurrent news coverage Global Local Global Local Local Local

18. Canadian Homepage

19. German Homepage

20. Brazilian Homepage

21. INTRANET 2.0 | Sample Home Page - Pleasantville

22. INTRANET 2.0 | Sample Home Page - Pleasantville

23. INTRANET 2.0 | Sample Sub-page - Tools & Resources main landing page

24. INTRANET 2.0 | Sample Sub-page - Tools & Resources second level page

25. INTRANET 2.0 | Sample Search page

26. INTRANET 2.0 | Sample Search Results page

27. Tools & Features

28. Tools & Features • Templates • Surveys • Contests • Statistics • Multimedia • Global Team Meeting • Blogs • Podcasts • Live Chats • Business Forum

29. Newsletter Templates Easy-to-use template brings production in-house to deliver news faster and at a lower cost while ensuring consistency of messages

30. Surveys

31. Contests

32. Contests

33. Measuring & Evaluating • The intranet measures and evaluates communications using surveys, quick polls and statistics

34. Unique Visitors

35. Multimedia Communications • Stream corporate videos, showcase products, replay news coverage

36. Global Team Meeting

37. Live Global Team Meeting • Leverage Global Intranet for live global video stream • Take questions live from around the world • Use designated e-mail box for follow-up questions • Provide access to archived video stream • Survey attendees for feedback

38. Global Team Meeting Goals/Objectives • Communicate the new CEO’s goals for the company • Increase understanding of the company’s strategy • Provide thorough, yet cost-effective communications • Deliver a Global Team Meeting format that engages employees

40. How it works… The Global Team Meeting can be accessed: • In person at headquarters • Via video-stream on the Global Intranet • Via conference call • Questions can be asked: • Before the event via e-mail to Global Team Meeting@rd.com • Live during the event in person or via phone • After the event via e-mail or Global Business Forum

42. How it works… • Global offices coordinate local setup • Contacts let HQ know how they plan to participate • Sametime Instant Messaging/Meeting and in-house Global Intranet technology enables reduction of technical costs by leveraging our existing capabilities at no additional cost (satellite broadcast would have cost $10,000 per location) • 2-3 video stream tests prior to event

43. Town Hall Intranet Page

44. How it works… • Transcript of Global Team Meeting is distributed after event • Event is archived on the intranet and videos sent to offices upon request • Additional questions are answered in writing via the Business Forum • Surveys are conducted to assess participation and satisfaction

45. Measurement/Evaluation • Participation – 100%!! • 82% Live videostream • 12% Audio only • 6% Archived videostream

46. Measurement/Evaluation • Did you like the Global Team Meeting format ? • 90% yes • 10% somewhat • Help you understand Mary Berner’s vision? • 89% yes • 8% somewhat • 3% no

47. Measurement/Evaluation • Help you understand the culture RDA is championing? • 91% yes • 7% somewhat • 2 % no • Were the questions on your mind addressed? • 58% yes • 35% somewhat • 7 % no

48. Blogs

49. Blogs

50. Blogs