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Speed Is Life at Target

Speed Is Life at Target. Amy Ault. Target Business Motto. Fast, Fun and Friendly. Fast, Fun and Friendly Background. Fast, Fun & Friendly was introduced to Target over ten years ago. It is about improving morale at Target and treating store guests and team members with respect.

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Speed Is Life at Target

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  1. Speed Is Life at Target Amy Ault

  2. Target Business Motto • Fast, Fun and Friendly

  3. Fast, Fun and Friendly Background • Fast, Fun & Friendly was introduced to Target over ten years ago. It is about improving morale at Target and treating storeguests and team members with respect.

  4. New Business Target Motto • Speed is Life

  5. Operational Definition • Speed is Life is the fast, in Fast, Fun and Friendly

  6. Speed is Life Training Guidelines • Act without being told what to do • Share the right information quickly and freely • Commit to continuous innovation • Defy the notion that only small companies can be agile and flexible • Appreciate that guests’ and team members’ time is valuable

  7. Research Question • Are Target Corporation employees familiar with Speed is Life?

  8. Rollout • January: Speed is Life definition on intranet • February : Tips and departmental success stories on intranet. • March: Awareness survey online • March – May: Training sessions

  9. Methodology • Online Target employee awareness survey • 1,283 responded out of approximately 10,000 Target Corporation employees • 12% response rate

  10. How familiar are you with Speed is Life. • 67% Familiar • 26% Somewhat familiar • 7% Not familiar

  11. I understand how I can use Speed is Life in my job everyday. • 61% Agree • 24% Neither agree nor disagree • 15% Disagree

  12. The amount of information I have received about Speed is Life is. • 50% About right • 50% Too little

  13. Speed is Life is embraced in my work group. • 85% Agree • 15% Disagree

  14. I understand how my ownership of Speed is Life makes a difference. • 60% Agree • 24% Agree nor disagree • 16% Disagree

  15. Was the introduction of Target’s simple motivational plan, Speed is Life, successful at Target?

  16. Answer • Yes! • Out of 1,283 Target employees surveyed more than 50% are aware of Speed is Life.

  17. Recommendations • More Speed is Life information. • Messages from Sr. Management • Tips via e-mail • Reiterate message often • Follow-up with same online survey in 6-12 months

  18. Questions?

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