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This project analyzes Dr. Seuss's political propaganda in WWII, focusing on its attempt to influence individual behavior and show the consequences of defeat. It aims to convince Canadians that the Allies would win the war, targeting enemies for eventual defeat, emphasizing Allies' loyalty and victory, and encouraging neutrals to get involved in the war effort. The propaganda highlights the sacrifice required on the home front to achieve victory. The underlying idea embedded in the advertisements can be implicit or explicit, with the goal of encouraging, persuading, and manipulating the target audience. The effectiveness of each propaganda piece is assessed based on its ability to achieve these aims.
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Propaganda • psychological warfare • attempt to influence individual behaviour • show the consequence of defeat • convince Canadians Allies would win the war
Targets • enemies (eventual defeat) • Allies (loyalty and victory) • neutrals (get involved in war effort) • home front (sacrifice) - focus on the need for effort - sacrifice to achieve victory
Message/Purpose • Underlying idea embedded in the advertisement; can be implicit or explicit • Purpose: Why was the advertisement created? What’s the goal? Effectiveness • How well does it encourage, persuade, and manipulate the target audience? Why?
