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Dr. Seuss Goes to War: Political Propaganda in WWII

Dr. Seuss Goes to War: Political Propaganda in WWII. Propaganda. psychological warfare attempt to influence individual behaviour show the consequence of defeat convince Canadians Allies would win the war. Targets. enemies (eventual defeat) Allies (loyalty and victory)

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Dr. Seuss Goes to War: Political Propaganda in WWII

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  1. Dr. Seuss Goes to War: Political Propaganda in WWII

  2. Propaganda • psychological warfare • attempt to influence individual behaviour • show the consequence of defeat • convince Canadians Allies would win the war

  3. Targets • enemies (eventual defeat) • Allies (loyalty and victory) • neutrals (get involved in war effort) • home front (sacrifice) - focus on the need for effort - sacrifice to achieve victory

  4. Message/Purpose • Underlying idea embedded in the advertisement; can be implicit or explicit • Purpose: Why was the advertisement created? What’s the goal? Effectiveness • How well does it encourage, persuade, and manipulate the target audience? Why?

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