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Propaganda. wednesday. Propaganda. Propaganda: persuading an audience to accept ideas without considering other viewpoints. Ads Commercials Political campaign ads. Types. Bandwagon : takes advantage of people wanting to be part of a group or cool
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Propaganda • Propaganda: persuading an audience to accept ideas without considering other viewpoints. • Ads • Commercials • Political campaign ads
Types • Bandwagon: takes advantage of people wanting to be part of a group or cool • Stereotype: generalization about a group of people • Name-calling: loaded language to create negative feelings • Snob appeal: sends the message that something is important because important people have it or value it. • Endorsement: a recommendation made by a well-known person/celebrity, not an expert.
Vocab for the week • 1. Propaganda: attempt to convince and audience to accept ideas without considering other viewpoints • 2. Logic: correct reasoning back by solid reasons and evidence • 3. Bandwagon appeal: takes advantage of people’s desire to be part of the group or to be popular • 4. Stereotype: narrow-fixed idea about all the members of a certain group • 5. Snob appeal: something is valuable because only “special” people appreciate it • 6. Endorsement: recommendation made by someone who is well known but not necessarily an authority • 7. Influence: the act or power of having an effect on the actions, behavior, or opinions of others • 8. Technique: the manner in which details are treated or basic physical movements are used
Begin reading • Brain Breeze – p. 390 IAR • Brain Breeze – p. 978
Vocab for the week • 1. Propaganda: attempt to convince and audience to accept ideas without considering other viewpoints • 2. Logic: correct reasoning back by solid reasons and evidence • 3. Bandwagon appeal: takes advantage of people’s desire to be part of the group or to be popular • 4. Stereotype: narrow-fixed idea about all the members of a certain group • 5. Snob appeal: something is valuable because only “special” people appreciate it • 6. Endorsement: recommendation made by someone who is well known but not necessarily an authority • 7. Influence: the act or power of having an effect on the actions, behavior, or opinions of others • 8. Technique: the manner in which details are treated or basic physical movements are used
Finish Reading • Finish Brain Breeze
Reading - “Shine and Grow” p. 970 • What are the propaganda techniques being used? • Why was that particular technique used? • Who is the target audience? • Is it persuasive? Why or why not? • Comprehension questions – choose 4
Biography Presentations • Fill out the self-evaluation forms • Begin presentations
Biography Presentations • Fill out the self-evaluation forms • Begin presentations
Political Cartoons Political Cartoon
Class project – part 1 • create a visual display identifying your assigned type of propaganda technique. • Include a brief written description of the type of technique • Include an example ad that uses the assigned technique. • You may create your own ad or identify/explain an ad you have seen that uses the technique. • You will be designing this using animoto
Questions we can answer from political ads • Who are the members of the target audience—women, men, young voters, baby boomers, senior citizens? • Is the political ad trying to sell a message (tough/soft on crime, cut/raise taxes, strong/weak defense, clean up the mess in Washington) or the candidate (has experience, creates new ideas, tells the truth, tells lies, is a loving family member)? • How does the political ad use production elements (sound effects, music, camera angles and movement, black and white or in color, special effects, graphics) to sell the message? • What kind of propaganda techniques are used in the advertisement? • What facts are being used in the ads? Who's providing the facts and where did they get them? • Is the political advertising effective? Did it get the message across? Will voters vote for the candidate? Are you convinced? Explain each of your answers.
Political Ads • http://pcl.stanford.edu/campaigns/2008/ • http://www.c-span.org/Politics/ • http://www.4president.us/
Video Questions • What is the propaganda technique being used? • Why was that particular technique used? • Who is the target audience? • Is it persuasive? Why or why not?
Agenda • Vocab quiz • Post test of propaganda techniques