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EMILY ’ S LIST MODEL

Learn about EMILY’s List and how its fundraising model can be adapted in different contexts to support women candidates. Explore U.S. political context, fundraising strategies, and practical lessons. Discover ways to empower women in politics.

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EMILY ’ S LIST MODEL

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  1. EMILY’S LIST MODEL Fundraising The National Democratic Institute

  2. WELCOME • Introductions • Ground rules • Ice breaker exercise

  3. OBJECTIVES • To understand the fundraising model of the U.S. organization, EMILY’s List, and how it may be adapted and applied in other contexts.

  4. TOPICS • U.S. Political Context • EMILY’s List • History • Today • Lessons • Using the “EMILY’s List Model”

  5. MONEY IN U.S. ELECTIONS

  6. WOMEN’S ACCESSS TO FUNDS • Women make less money • May have less access to loans • Less likely to be part of the ‘Old Boys Network’

  7. EMILY’S LIST • Created to help raise money for women candidates • Early Money Is Like Yeast (EMILY)

  8. EMILY’S LIST IN 1985 • New concept in fundraising • Raised $350,000 USD • 1,155 members

  9. EMILY’S LIST TODAY • Over 2 million members in 2012 • 101 members of Congress, 19 senators, 10 governors and hundreds of women to state & local office • Over $300 million raised overall

  10. EMILY’S LIST ENDORSEMENTS • Who does EMILY’s List endorse? • Women in the Democratic Party • Candidates who are “pro-choice” • Viable, can win • What do EMILY’s List candidates receive? • Contributions from EMILY’s List members • Staff support

  11. EMILY’S LIST PROGRAMS • Candidate recruiting • Training for candidates & staff • Hosting donor conferences • Mobilizing voters

  12. EMILY’S LIST DOES NOT • Lobby elected officials • Advocate for legislation • Participate in a larger network or coalition • Rate or scorecard elected officials

  13. LESSONS FROM EMILY’S LIST • A small group of women can grow a network over time • Focus on one political barrier • Work within the existing political structure • Create outside the political parties

  14. ADAPTING THE EMILY’S LIST MODEL • Identify political barriers for women in your country • Does not have to focus on fundraising • Strength in numbers • Women supporting women Photo: National Democratic Institute

  15. EXAMPLE: FEMMES POUR FEMMES (MOROCCO) Photo: National Democratic Institute

  16. EXAMPLE: WOMEN HELPING WOMEN: JORDANIAN WOMEN’S ELECTION NETWORK • Research & Knowledge Management Unit • Public Events Unit • Fundraising Unit • Training & Consultations Unit • Membership & Outreach Unit • Media & Communications Unit

  17. EXERCISE: BRAINSTORM • What do women candidates need? • What kind of support can you give? Photo: National Democratic Institute

  18. WHAT DO WOMEN CANDIDATES NEED? • Campaign materials • Party dues/election deposits • Transportation • Security • What else?

  19. EXERCISE: WHO IS ON YOUR LIST? • Party or cross-party? • Single issue or platform? • National or local? • Single fund or as needed? Photo: National Democratic Institute

  20. ADVOCACY ALTERNATIVES • More public financing • Stronger campaign finance laws • Set aside funds for women candidates or trainings Photo: National Democratic Institute

  21. CONCLUSION • EMILY’s List example • Grew over time • Focus on the barriers in your country • Questions? • Feedback?

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