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Welcome. Team SuPER Jessica Hickey Richard Huskey Heather McGinnis Nick McMillan. Develop a product that meets the specific needs of a particular market. Recommendation 1. SuPER is too expensive. Recommendation 2. SuPER may be Overbuilt. Recommendation 3.

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Welcome

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  1. Welcome Team SuPER Jessica Hickey Richard Huskey Heather McGinnis Nick McMillan

  2. Develop a product that meets the specific needs of a particular market. Recommendation 1

  3. SuPER is too expensive Recommendation 2

  4. SuPER may be Overbuilt Recommendation 3

  5. Why select a specific target market? • Each target market has different consumer demands and behaviors • What is right for one market may not be right for another

  6. Each market has different buyer behaviors • African consumers buy units • 14-50 Wp systems • Units start at $100 including installation • Average system size is 20 Wp • DC is preferred • Latin American and Philippine consumers prefer to rent units • 35-50 Wp systems • Rental fees $10-35/month • AC or DC is preferred based on the appliances a customer already has

  7. Pricing • SuPER too expensive • Average retail price of current SHS is $150 installed (20Wp)

  8. Micro-Financing • Here is how it actually works • 100 days to 2 years maximum • 5 year loans are uncommon • Used for income generating activities, not quality of life improvements

  9. Price buildups make a relatively inexpensive unit have a high final retail cost. • Shipping: 50% increase • Tariffs and V.A.T: 35% increase • Retailer Margins: 20% increase • $500 production cost becomes $1,220+ (this number assumes only one dealer markup)

  10. Why SuPER may be overbuilt? Current demands from rural consumer vs. Current design specifications of SuPER

  11. Too much design, not enough consumer focus

  12. As designed, SuPER is good for... • Community centers • Telecenters • Education and Schoolhouses • Medical purposes • i.e. refrigeration for vaccines • Small-scale health centers • NGO projects

  13. Importance of Cost Cost as a purchase motivator

  14. What is your next step? As previously mentioned, choose atarget market.

  15. Lets say you choose Africa

  16. Ok now what? Contact those who will help you better understand your target market’s needs

  17. ESDA Energy for Sustainable Development Kenya

  18. How will they help you? • ESDA will help you identify potential PV manufacturers, suppliers, importers, etc.

  19. GTC Global Transition Consulting

  20. How will they help you? • Assist in the development of a proper business model • Due diligence for investors (add credibility to your project) • Primary market research will assist in the fine tuning of SuPER’s design specs

  21. Kickstart Take new technologies and teach local entrepreneurs how to sell them

  22. Take your product to market ESDA, GTC, and KickStart will make this happen

  23. Thank you!

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