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HISTORY MADE EVERY DAY

HISTORY MADE EVERY DAY. FASTEST GROWING MAJOR CABLE NETWORK! 2010 – BEST YEAR EVER, DOUBLE-DIGIT GROWTH TOP 5 CABLE CHANNEL #1 NON-FICTION CABLE NETWORK THE MOST HIT SERIES LAUNCHED GROWTH ACROSS ALL DEMOGRAPHICS. A&E brand never stronger or more valued

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HISTORY MADE EVERY DAY

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  1. HISTORY MADE EVERY DAY FASTEST GROWING MAJOR CABLE NETWORK! 2010 – BEST YEAR EVER, DOUBLE-DIGIT GROWTH TOP 5 CABLE CHANNEL #1 NON-FICTION CABLE NETWORK THE MOST HIT SERIES LAUNCHED GROWTH ACROSS ALL DEMOGRAPHICS

  2. A&E brand never stronger or more valued Leader in real life and crime genres Award-winning year – literally! - 50 nominations - 4 Emmy nominations and 1 win More original series launched More series delivering over 1m viewers Passionate fanbase – 3m Facebook friends Real Life. Drama.

  3. Joined AETN in Fall 2009 • International broadcast roll-out has begun! • - Lifetime launch a major focus for MIP • #1 female-targeted network • #1 basic cable channel for original movies • Proven track record in scripted and movies • Original movies – ripped from the headlines!

  4. History Pop Shop Location-based promotional shop Times Square – December 2010 Over 3 million impressions 40,000 store visitors Interactive games Daily giveaway of “artifacts” Talent appearances

  5. HISTORY POP SHOP

  6. The History Roadshow The HISTORY Roadshow is a branded HISTORY truck that will tour cities and towns across Europe providing an engaging and fun experience with the HISTORY brand.

  7. 3½ Months, 4 Countries, 19 Cities 3/19

  8. The End?

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