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G’day from the land down-under. Maritime Navigation. Until the later half of 1700’s navigation at sea was a complex issue Finding longitude solved this complex issue Complex issues have been with us for awhile. Key areas over the next hour. What makes an issue complex
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Maritime Navigation • Until the later half of 1700’s navigation at sea was a complex issue • Finding longitude solved this complex issue • Complex issues have been with us for awhile
Key areas over the next hour • What makes an issue complex • An interpretive approach to navigating complex issues • The what – themes and thematic statements • The how – engagement strategies including metaphors, analogies, stories
What makes an issue complex? • There are a lot of variables • These variables keep changing • It is difficult to find a single focus • It is sometimes hard to know if we are having an influence
What are some complex issues • Climate change • Endangered Species • Food resources • Sustainability • Breeding programs
Qualities of complex issues • Complex issues can be frustrating • Complex issues can be challenging • Complex issues can be of benefit – through the value of complexity and multiple perspectives My message - aim for simplicity when seeking to interpret complex issues
What sells • The easy way to …. iron your shoes • 3 easy steps to open your car door • Licking ice cream made easy • The free and easy guide to …. being free and easy • The 5 simple steps for walking
Keeping it simple is often reflected in logos …. in that they aim to communicate the complex nature of an organisation and their offering into a simple symbol
The KISS principle: • keep it simple stupid • Keep it simply simple • Keep it stupidly simple • Keep it super simple
Interpretive techniques for finding and communicating the simple • Themes • Engagement strategies
An interpretive approach to facilitating experiences is about sharing the joy of learning and inspiring people to learn.
YOU VISITOR PLACE Interpretation leads to a meaningful gain for people and place
Themes provide a starting point to interpreting a complex issue
Themes key idea key message premise of the story main idea moral of the story
Themes ‘cut to the chase’ and bring focus to what is relevant
2 techniques for creating themes • Get it ‘out of your head’ …. ‘get it down’ ….. then evaluate and find your theme • Identify your key idea at the start by asking the so what question of your issue
Subject Area(topic) - Ice creams Possible messages • Ice cream is good for life • Ice cream is a comfort food • Ice cream is a chameleon food Subject Area(topic) – backyards Possible messages • Backyards are a window to Australian culture • Backyards are a social lubricant • Backyards are a window to a wild world
Once we have our theme we then start building our experience / presentation
Engagement strategies include: • Compelling and fun facts • Humour • Silence • Stories • Poetry • Visuals • Sensory • Audience involvement • etc.. etc…
Listen to the ‘tone’ of the engagement strategy and which works best for your interpretive goal
Describing a perspective using …… devices of comparison • Metaphors • Similes • Analogies They usually involve the use of the concrete to explain the abstract / a concept
Examples of similesThe parks are like the lungs of the city.Examples of metaphorsThe parks are the lungs of the city.The young fighter had a hungry look, the kind you get from not eating for a while.
Creating your own metaphors and similes … using an example of wanting to describe the morning mist of a landscape
See the world through the eye of an artist … and especially a cartoonist
We put in the hard yards to make it easy for our clients / visitors / customers
We need to present our ‘best face’ despite what goes on ‘back of house’
It is sometimes hard to gain traction and momentum with complex issues – so in the spirit of Kaizen … they might require the use of little steps
In finding a way forward we sometimes need to suspend right and wrong
The average teacher explains complexity; the gifted teacher reveals simplicity.Robert Brault …. interpretation is about revealing a key idea and message rather than create an environment of rote learning A related quote is by William Arthur Ward: the mediocre teacher tells, the good teacher explains, the superior teacher demonstrates, the great teacher inspires
Begin with the end in mind. Stephen Covey