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Presented by Diego Ruiz, Jeffery Botwinick, Karina Ramos,Yanmi Wang. Agenda. Product Introduction Situation & Trend Marketing Segmentation Target Market Market Needs Market Objectives The value Proposition. Product Position Competition Distribution Strategy Price Strategy
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Presented by Diego Ruiz, Jeffery Botwinick, Karina Ramos,Yanmi Wang
Agenda • Product Introduction • Situation & Trend • Marketing Segmentation • Target Market • Market Needs • Market Objectives • The value Proposition • Product Position • Competition • Distribution Strategy • Price Strategy • Markteting Communications • Finacial Analysis • Conclusion
Marketing Segmentation Geographic
Target Market Target Market Market Needs Outdoor enthusiasts Campers Hikers Picnics Sanitation Staying secured to a table Durability Convenience Protection from the environment
Marketing Objectives Short-term Long-term Create brand awareness and product differentiation. R.E.I. exclusivity Develop customer relationships. Have a 35% local market share Become one of the top brands Expand Smart Cover distribution.
High-quality Improving the level of convenience Portability Reasonable price TheValue Proposition
Standard table covers Competition • Table Weights • Insulated tote bag
Distribution Strategy Warehousing/Office In store placement • Vertical marketing system • Contractual VMS
Marketing Communications • Social Networks • Magazines • Promotion • Off-season Coupons • Family-Friend Event
Conclusion Innovative new product Strategy projects year one profits Product allows for growth Learning objectives
Reference Kolter, P. & Armstrong, G. (2014) Principles of Marketing. Upper Saddle NJ:Pearson Maps of world (2013). Retrieved from http://www.mapsofworld.com/usa/national-parks/maps/major-national-park-usa.jpg Q&A Retrieved from http://www.digit-8.com/wp-content/images/question-comments-concerns-blog.jpg