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Voltimum Expert Committee Meeting 10.00am Tuesday 4th April, 2006 Offices of Legrand, West Drayton

Voltimum Expert Committee Meeting 10.00am Tuesday 4th April, 2006 Offices of Legrand, West Drayton. Agenda.

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Voltimum Expert Committee Meeting 10.00am Tuesday 4th April, 2006 Offices of Legrand, West Drayton

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  1. Voltimum Expert Committee Meeting 10.00am Tuesday 4th April, 2006 Offices of Legrand, West Drayton

  2. Agenda 10.00am Welcome, minutes and actions 10.05am Roundup of Voltimum performance 2005 and YTD 2006 10.30am Review of Technical Expertise area – Questions & answers to date10.45am VoltBULLETINs 2005 & YTD 2006 . Analysis of how each newsletter has performaned and which articles have been most successful . Discussions on topics to November 200611.30am Feedback from NICEIC Technical Seminars – London & Cardiff11.45am Technical Seminars at Electrex – to go or not to to – suggestions for topic/panel discussions etc.12.30pm New Voltimum technical areas in electrical trade magazines AOB & close

  3. Roundup of 2005 and YTD 2006

  4. 2005 – Highlights & lowlights • “2005 was a very good year!’ • Achieved substantial growth in KPIs and hit all performance targets set in the 2005 Business Plan • Welcomed 8 new manufacturing companies and 19 premium brands to the portal • Made significant improvements to the portal including re-design of home page and addition of Technical Expertise Area, Training & Recruitment areas • Improved our newsletter expertise and processes • Move to account management approach with partner satisfaction as key target • Important change in relationship with trade media • Continued to enjoy an excellent relationship with Edmundsons …. • But • …. Made very little progress with wholesalers in terms of VoltiLINK

  5. Hit Performance Targets set in UK Business Plan 2005

  6. Logged-in Page views – year on year Grew our 2004 figure of 1.4 by 50% to 2.1m logged in page views in 2005. Target is to grow by a further 20% in 2006.

  7. Registrations • = 100% growth • = 55% • = 35% target • Grew by 12,500 target users in 2005 – strong growth in last quarter of the year. Cumulative Registered users at end 2005: 37,000 (incl 3,000 Manufacturers) Small electrical contractors (1-10 employees): 9717 25% Medium & Large contractors: 5203 14% Specifiers: 7091 19% Wholesale Distributors: 2931 8% Panel Builders 244 1% Manufacturers: 3646 9% Others tradespeople and professional within the electrical industry 9419 24% (incl. Educational Establishments, Students, Trade Associations, Media) Main drivers for growth: Search Engines, NICEIC support, Edmundsons, WoM and M&E Event

  8. Welcomed 8 new Manufacturing Partners and 19 premium brands in 2005 n

  9. Made significant improvements to the portal • Aiming to add value for user and improve performance figures • Redesign of the Homepage • Creation of 3 new universes (Technical Expertise, Jobs, Training & CPD) • New features (Tell-a-friend, catalogue tool, toolbar, search, VoltiQuiz ) • Product Catalogue • Next developments is RSS Newsfeed

  10. Continuously developed expertise in newsletter sending and … • Voltimum’s principal marketing tool • In 2005: 76 newsletters sent (x2) making a total of 1.07M user contacts as follows: • 22 issues of VoltiNEWS • 14 issues of VoltiBULLETIN • 12 issues of Loyal User of the Month • 27 ALERTS and SPECIALS Voltimum circulation grew from 15,000 to 22,000 in 2005 and moved us from 7th to 4th position amongst the traditional media.

  11. …..and improved our processes for obtaining content from partners. • We don’t want you to miss out! • Each news item offers the following opportunities • establish one-to-one contact through creation of email link function – build up your own database • referral to corporate website through use of web link function • referral to other areas of Voltimum including related catalogue pages, news items, training courses, technical answers, • opportunity to attach documents, guides, booking forms, stockist list, ppt presentations etc.

  12. Move to account management approach with partner satisfaction as key target • Manufacturers’ Score card • Monthly monitoring of page views to ensure manufacturer is on track to achieve performance targets • One to one meetings with each partner to review 2005 and set targets for 2006 • Introduction of new Internet Marketing services for Voltimum partners

  13. Change in relationship with Trade Media Our successful support of the M&E Event acted as a catalyst to other event organisers to Invite Voltimum to be a ‘supporter’ of 3 major exhibitions Discussions regarding ‘partnerships’ and permanent pages in leading publications

  14. Continued good relationship with Edmundson but … no real progress with VoltiLINK • Blockage at wholesaler level • are unsure of their own e-strategy or it is not a priority • are not technologically ready – either at head office level or at branch level • Have not recognised potential • From Voltimum side – resource concentrated elsewhere • To be addressed in 2006

  15. Voltimum in 2006 Targets and Performance YTD Forthcoming Marketing Actions

  16. 2006 – Grow page view, recurrence and registration figures to hit performance targets set by Geneva and individual manufacturers page views by at least 10% Increase manufacturer satisfaction and value through raised profile in marketplace good account management and feedback provision of value added services Increase user satisfaction through provision of good content (more technical) and services (Voltinnov) Launch Voltimum in Ireland Revisit the wholesaler to get buy in and commitment Raise profile of the Voltimum catalogue On-going maintenance of User databae

  17. Performance Targets for 2006

  18. Targets for 2006 – Page Views YTD Total Target for 2006 : 2.6m Target: 215K p/m Jan 2006: 202,870 Feb 2006: 230,379 Mar 2006: 270,627 • January: slow start due to holidays but picked up in second half of month – best ever VoltiBULLETIN • February: excellent month due to good content in VoltiNEWS and good VoltiSPECIALS. • March: Good month all round benefitting from ‘extra’ week.

  19. Targets for 2006 – Registrations YTD Target: 50K for 2006 Jan 2006: 1381 (t) Feb 2006: 1486 (t) Mar 2006: 1483 Jan 2006: 1609 (t+m) Feb 2006: 1509 (t+m) Mar 2006: 1626 (t+m) By end March 2006 we had 42,500 registered target users E: 10,365 (25%) I: 5,377 (13%) S: 7,960 (19%) D: 2,987 ( 7%) P: 261 ( 1%) O: 10,185 (25%) M: 3,880 (10%)

  20. Targets for 2006 – Distinct Visitors YTD Jan 2006: 6792 Feb 2006: 8695 Mar 2006: 7876 • February 2006 8695 had the highest no o of visitors by a considerable distance with March in 2nd position overall • Average performance in 2nd half of 2005 was 6777. First Quarter of 2006 was 7787 (an increase of 15%).

  21. Targets for 2006 – Weekly Users YTD Target: 1200 p/m Jan 2006: 1090 Feb 2006: 1245 • Target is to reach 1200 weekly users on average p/m • Slow start in Jan, but exceeded target in February & March.

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