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Station Information

Station Information. Station Location: St Johns Beacon – 450 feet above Liverpool City Centre Transmission Area: Liverpool, Merseyside & North Wales Core audience: 40+

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Station Information

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  1. Station Information

  2. Station Location: St Johns Beacon – 450 feet above Liverpool City Centre Transmission Area: Liverpool, Merseyside & North Wales Core audience: 40+ Station format: News, sport, information and debate for the North West and North Wales with the greatest hits from the last 4 decades. City TalkStation Information

  3. City TalkTransmission Area Population: 1,562,000 Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

  4. Target Audience 40+ A mixture of speech and music, ranging from an engaging, informative and discussion based breakfast show to an up to date rolling news service at drive and a long form phone in show each night. With a variety of specialist shows through out the week from the world of sport, business, politics and youth issues and a fabulous mixture of music from the 60’s to the 00’s City TalkTarget Audience Station Format Working full-time or retired Own/buying a home Enjoys family holiday abroad Reads the Mirror, Express or Daily Mail, Sunday Times Moved on from listening to music seeking more informative information, news & opinions, looking for early retirement Listener Lifestyle BC1C2 Bias Married or living as married with children aged 5+ Interested in sport, health, education, financial matters and Politics. Typical Listener

  5. 00 00 45 15 45 15 30 30 Lead by our multi-award winning News and Sport Team 9-12pm 1-4pm 6 - 9am & 4 - 7pm City TalkWeekday Line Up Key Orange – News, Sport, Weather Black – Interviews Blue – Traffic & travel Yellow – Adverts Green – Music

  6. City Talks Football Saturday 7am – 9am Terrace Talk 12 – 2pm City TalkSaturday Presenter Line Up City Sport 2pm-7pm City Sport 7am – 12pm With over 12 hours of dedicated Sport every Saturday…

  7. City Sport 8am – 9am The Big Top 40 4pm-7pm City TalkSunday Presenter Line Up City Talk Politics with Larry Neild Sunday 9am – 10am Down at the Dotors Sunday 9pm-10pm City Talk Business With Frank McKenna Sunday 10am-11am Pete Price 10pm-2am

  8. Adults 15+ 15 - 24 25 - 34 35+ Population 1,562,000 264,000 232,000 1,066,000 City TalkReach Weekly Reach 76,000 11,000 16,000 48,000 Percentage Reach % 5% 4% 7% 5% 4 Week Reach 129,000 19,000 34,000 79,000 Percentage Reach % 8% 7% 15% 7% Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

  9. Adults 15+ 15 - 24 25 - 54 55+ Population 1,562,000 264,000 742,000 556,000 City TalkReach Weekly Reach 76,000 11,000 50,000 14,000 Percentage Reach % 5% 4% 7% 3% 4 Week Reach 129,000 19,000 85,000 25,000 Percentage Reach % 8% 7% 11% 4% Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

  10. Social Gender City TalkSocial & Gender Profile 36 40 Weekly Reach 000’s Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

  11. City Talk v The Daily Post City Talk 105.9 reaches more people than the Liverpool Daily Post Source: RAJAR, City talk 105.9, 6 Months PE Mar 12 & JICREG data – 01/04/2012

  12. City Talk 105.9 – “Great Music and Great Conversation” City TalkKey Facts 51% of City Talk listeners are ABC1’s City Talk 105.9 reaches 129,000 adults 15+ over 4 weeks Listeners to the station listen on average for 6.9 hours a week 63% of City Talk 105.9’s listeners are aged 35+ Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

  13. Whether we’re talking to the Prime Minister, or broadcasting your commercial message, Liverpool is talking to us. David Cameron Dereck Hatton Jeremy Paxton Gordon Brown Nick Clegg Sir Cliff Richard Sir Terry Leahy Duncan Bannatyne David Walliams & Matt Lucas Cllr. Warren Bradley Kenny and Marina Dalglish Phil Redmond Jeremy Kyle Kevin Ratcliffe Sir Ian McKellen Stuart Hall Sir Patrick Moore Frank Sinatra Jnr Bob Greaves Sir David Frost Piers Morgan City TalkGuest information 22,000 41,000 To name but a few…..

  14. City TalkOnline City Talk Website April 2012 Visitors = 12,288 Page Impressions = 28,183 Ave time on site = 2m44s 22,000 41,000

  15. Cash for Kids participates in a huge variety of fundraising events throughout the year both on and off air and by encouraging individuals, companies, groups, and schools, join the fun and offer a helping hand to disadvantaged children in their community. All money raised is distributed to support the general welfare of children who reside in the Radio City broadcasting area based on recommendations from a special committee of trustees from all sections of the local community. Radio City’s Cash for Kids distributes grants to children’s charities & community groups aiming to improve the lives of children in Liverpool, North West and North Wales. We are a Charity known for its commitment to making a difference to those it supports. We have given in excess of £1,500,000 away in grants over the last 10 years and helped over 600,000 children.. Aim of Charity – Cash for Kids is a grant giving charity, supporting voluntary and community groups who make a difference to the lives of local children with serious illnesses or disabilities; and children who experience poverty, abuse, neglect or distress. (registered charity 1122062).

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