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Managing People. How Do Generational Differences Play into Management? Multigenerational Retail: Walgreens Co. Recruitment Strategy 10 Keys for Team Leaders to Manage By Kunthida Jariyavithayakul Pichamon Adulavidhaya Kosit Wibullaksanakul Thadchawadee Wejrungsikul.
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Managing People • How Do Generational Differences Play into Management? • Multigenerational Retail: Walgreens Co. • Recruitment Strategy • 10 Keys for Team Leaders to Manage By • Kunthida Jariyavithayakul • Pichamon Adulavidhaya • Kosit Wibullaksanakul • Thadchawadee Wejrungsikul
Walgreens Co. Senior employees Walgreens views they… • Bring tremendous work and life experience • Be mentors and coaches • Reliable • Customer-focused • Loyal What they look for… Convenient locations (near the community in which they live) To attract their interest, Walgreens involves… - American Association of Retired Persons’ (AARP) Featured Employer Program
Walgreens Co. • Generation Y employees • Walgreens views they… • - Add great insight to the company • Keep the company up to date • Eager to learn new skills What they look for… Experience, Good-humored leadership, Feedback, Appreciation and Opportunity to learn To attract their interest, Walgreens involves… • Students In Free Enterprise (SIFE) • Distributive Education Clubs of America (DECA)
Recruitment Strategy • Traditionalrecruiting methods • Run newspaper ads • Employee agencies • Schools and colleges • Customers as employees Hiring their customers • REI • The Container Store
Customers as employees Advantages: Hiring theircustomers • Convenient • Cost-effective • High quality candidates • Enthusiastic • Knowledge about products and services • Requiring less training • Affinity for the corporate culture and values Caveat: Best for positions that don’t require specialized skills or experience.
Marketing Tactics for Recruiting • Bag-stuffers • Inserting a recruitment brochure into customers’ bags with their purchases • The company web site • Employers with a retail presence on the Internet can use the company web site to encourage customers to apply • Any corporate events
10 Keys for Team Leaders to Manage • Purpose • Roles • Culture • Conversation • Feedback
10 Keys for Team Leaders to Manage • Pace • Entry and Re-Entry • Weaving • Participation • Flow
Bibliography • Arnold, J. T.(2007). Customers As Employees.HRMagazine, 52(4). Retrieved May 3, 2007, from Business Source Premier database. • Field, K. (2006). Multigenerational Retail. Chain Store Age, 82(1). Retrieved May 3, 2007, from Business Source Premier database. • http://beginnersguide.com/management/managing-the-people-side-of-the-business/how-do-generational-differences-play-into-management.php • http://www.groupjazz.com/pdf/ten.pdf • http://www.youtube.com/watch?v=xIMhigiGB4g