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Wireless Broadband Census for better network design. Unwired / vividwireles. I no longer works for vividwireless The views or opinions in this presentation do not reflect those of vividwireless or the Seven Network Group. Contact headoffice@vividwireless.com.au. Background.
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Wireless Broadband Census for better network design Unwired / vividwireles
I no longer works for vividwirelessThe views or opinions in this presentation do not reflect those of vividwireless or the Seven Network Group.Contact headoffice@vividwireless.com.au
Background Unwired In 2004 the worlds largest dedicated consumer wireless broadband network Launch Covered the Sydney UCL pop 3.6 million and 1.4 million dwellings.
Background Technology Uses Cisco/Navini technology to deliver speeds up to 1.5Mbps
Uptake Very strong initial uptake. Retail stock selling out in the first few weeks. Group 1 People living in ADSL/Cable black spots Group 2 People whose lifestyle suited wireless broadband 50,000 customers by the end of 2005
High Uptake October 2005 Survey Rent 53% Own 47% only customers who listed "home" or "home business" location Lifestyle: Renters (53% V’s general pop 27%) Not sure how long they will be at their current address Do not connect a home phone lower wealth, but not underprivileged
High Uptake Age Customer Surveys: only customers who listed "home" or "home business" location
High Uptake Which Industry do you work in? Occupation Customer Surveys:
Customer Map – June 2005 Red dots show (can’t get ADSL/Cable)
Collection District Scoring Collection District ranking by The population / area (Density) The number of dwellings / area (Density) The proportion of rented dwellings The proportion of people working in IT The proportion of people working in Banking/Finance Income The proportion of people who had some completed Tertiary education Computer ownership * Had an internet connection *
Identified Areas Melbourne Brisbane Perth Adelaide Newcastle Wollongong
Brisbane High ranking Collection Districts (darker = higher ranking)
Brisbane While Brisbane looked good, it presented a number of challenges • Hilly terrain • A good number of high ranking Collection Districts, but they were not concentrated.
Melbourne High ranking Collection Districts (darker = higher ranking)
Melbourne Selected because of: • Flat terrain • A good number of high ranking Collection Districts, concentrated in clusters around the CBD
Melbourne Customer points
Thank you Contact: southerton@gmail.com or robert.southerton@ingdirect.com.au