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BCIS 3615 The Visual Display of Business Information

BCIS 3615 The Visual Display of Business Information. Brochure Con struction. Paper Direct, Inc. Supplies specialty print materials Incudes special papers, labels, laser foils for printing, i.e., Brochures, self-mailers Certificates, invitations Letterheads, table tents, etc.

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BCIS 3615 The Visual Display of Business Information

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  1. BCIS 3615The Visual Display of Business Information Brochure Construction

  2. Paper Direct, Inc. • Supplies specialty print materials • Incudesspecial papers, labels, laser foils for printing, i.e., • Brochures, self-mailers • Certificates, invitations • Letterheads, table tents, etc. • Provides software templates

  3. The Process for Making a Brochure • Acquire focused materials • Digitize, edit as needed (later in 3615) • Select paper type (BUSI 152) and corresponding template • Print drafts; edit • Print final copy using RJE room (BA 151) printer

  4. Acquire Focused Materials • What is your message? • Who is your audience? • What materials: • Inform? • Stimulate, involve reader? • Reinforce message?

  5. Selecting a Paper Type • Consider image, mood • Consider function, e.g., • Simple advertising • Attached mailer, Rolodex card, etc. • Consider paper weight

  6. Some Available Formal Templates 3-panel, 28# paper stock Florentine (BT1021.DOT)

  7. Some Available Informal Templates 3-panel, 28# paper stock New Dimensions (BT0288.DOT)

  8. Some Available Informal Templates 3-panel, 28# paper stock Verde (BT0690.DOT)

  9. Template Access in Word 2007 Open MS Word 2007 Select Office button top left Select New Select Installed Templates, underthe left Template column heading Look for “Paper Direct” tab templates

  10. Example Outer Template Layout Panel 4 Panel 5 Panel 6 (back) (face)

  11. Example Inner Template Layout Panel 1 Panel 2 Panel 3 (inside) (inside) (inside)

  12. Brochure-Building Tips Start inside text with something to catch the eye: a graphic, a heading, or a drop capital letter Use graphics to break text into logical segments

  13. Brochure-Building Tips, 2 Use “white space” carefully to avoid cluttered text, but … Must use most of the text area to send your message!

  14. Printing the Final Copy Practice on plain paper first! Get stock from BUSI 152 after identifying yourself as a BCIS 3615 student Lab staff will help you print final copy

  15. End of Section Brochure Construction

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