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Elements of Social Perception

Elements of Social Perception. The situation and schemas Social comparison and saliency Schemas -- mental maps or blueprints for how familiar people, events or things usually work. Elements of Social Perception. People and non-verbal cues Major visual cues Face cues Voice cues

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Elements of Social Perception

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  1. Elements of Social Perception • The situation and schemas • Social comparison and saliency • Schemas -- mental maps or blueprints for how familiar people, events or things usually work

  2. Elements of Social Perception • People and non-verbal cues • Major visual cues • Face cues • Voice cues • Movement cues

  3. Causal Attribution • The process by which we describe how people explain the causes of behavior • Personal Attribution -- Attributing behavior to internal characteristics of an individual • Situation Attribution -- Attributing behavior to external factors

  4. Kelley’s Covariation Theory

  5. Attribution Errors • Fundamental Attribution Error -- The tendency to underestimate the impact of the situation on other people’s behavior and to overestimate the role of personal causes • Actor-observer error -- The tendency to attribute our own behavior to situational causes and others to personal factors

  6. Reflective Questions • How do non-verbal cues help us form impressions of individuals? • How do we arrive at motives or causes for behavior from impressions • How accurate are our causal attributions?

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