1 / 12

Cross -Cultural Communication Issues

Cross -Cultural Communication Issues. Presentation by Sal Trinchillo. Globalization. Increasing levels Cultural diffusion Shift toward an interdependent world economy Spread of cultural characteristics Cultural differences. Questions Addressed.

trinh
Download Presentation

Cross -Cultural Communication Issues

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cross-Cultural Communication Issues Presentation by Sal Trinchillo

  2. Globalization • Increasing levels • Cultural diffusion • Shift toward an interdependent world economy • Spread of cultural characteristics • Cultural differences

  3. Questions Addressed • What are the issues affecting cross-cultural communications? • Why are the issues increasing? • What can the academic institutions do to improve the situation? • Can cross-cultural communications be improved? • What are the benefits of improvement?

  4. Culture • The language, beliefs, values, norms, behaviors, and even material objects that are passed from one generation to the next

  5. Analytical Lenses • Power distance • In-group collectivism • Institutional collectivism • Uncertainty avoidance • Future orientation • Gender egalitarianism • Assertiveness • Humane orientation • Performance orientation

  6. What are the Issues Affecting Cross-Cultural Communications? • National culture • Organizational Culture • Culture shock • Language barriers • Linguistic relativism

  7. Additional Issues • Miscommunication • Misunderstanding • Relational approach • Empowerment • Teamwork • International conflict

  8. Why are the Issues increasing? • Three interrelated factors: • Global economic activity increase • Foreign direct investment in 2000 = $1,271 billion • Cross border share of M & A = 41 % • Implementation of global business strategies • Oversimplification of culture convergence

  9. What can Academic Institutions do to Improve the Situation? • The major challenges: • Tying the teaching of culture to business • Avoid being blinded by static and traditional views of culture • Recognize the role of the self-reference criterion • Recognize the diversity within cultures

  10. Can Cross-Cultural Communications Be Improved? • Areas of improvement: • Organizational communication • Employee management • International conflict resolution • Training

  11. What are the Benefits of Improvement? • The major benefits: • More effective knowledge transfer • Competitive edge retention • Additional competitive advantage

  12. Summary • Cross-Cultural communications are challenging because: • Nations have divergent cultures • Issues can have a complex nature • Cross-Cultural communications can improve with: • Additional studies and research • Sensitivity to other cultures • Establishing a common ground

More Related