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Baruch College April 1, 2008 Peter O’Toole Director Public Relations

Baruch College April 1, 2008 Peter O’Toole Director Public Relations. eco magination. Grow revenues to $20B Double clean R&D to $1.5B Reduce GHG, energy use Inform the public. Orders and Commits ($B). 24. 20. 17. 9. ‘04. ‘05. ’06. ’07. Revenue…$20B by 2010. $25B.

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Baruch College April 1, 2008 Peter O’Toole Director Public Relations

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  1. Baruch College April 1, 2008 Peter O’Toole Director Public Relations

  2. ecomagination • Grow revenues to $20B • Double clean R&D to $1.5B • Reduce GHG, energy use • Inform the public

  3. Orders and Commits ($B) 24 20 17 9 ‘04 ‘05 ’06 ’07 Revenue…$20B by 2010 $25B Revenues ($B) 23 21 $70B Orders $20B Rev by ’09 +20% CAGR 17 14 11 9 '05 '06 '07 '08 '09 '10 Financial Services C & I Oil & Gas Water Products in every business Aviation Transportation Energy

  4. R&D … $1.5B by ’10 R&D Investment ($B) • >$1B “clean tech” fund • Product portfolio • ’05-’07 17 60 • Future Technologies • CO2 capture • Zero liquid discharge • Alternative fuels • Waste to Energy • Demand Side Mgt. 1.5 1.4 1.2 1.1 0.9 0.7

  5. Lower emissions • Beating all emissions& energy targets • 200 kT CO2 reduced • $100 MM ’07 energy savings • Engaged teams • Lean, “Treasure Hunts”& GE solutions C&I Biomass Waste Heat Recovery Gas engine waste heat Biomass heat Compressor waste heat Out of service blds. Hungary Jenbacher Gas Engine

  6. Outreach Public Policy Public Relations Legislation Advocacy EU Korea Middle East Thought-Leadership Zeng Schwarzenegger

  7. Leveraging ecomagination’s … Scale Brand Reputation Revenue ($millions) Rank Company 172 Avnet 14,254 173 ConAgra Foods 14,172 174 Fluor 14,079 176 Chubb 14,003 177 Enterprise GP Holdings 13,991 178 Qwest Communications 13,923

  8. GE’s reputation • 2007 Dow Jones Sustainability Index • 2008 America’s and World’s Most • Admired Companies (Top 5) • Fortune • 2008 Most Innovative Companies (#4) • Fast Company

  9. 2nd Most Valuable Brand $62B brand value Millward Brown/FT, 2007 The GE Brand

  10. Overall impact for GE and the brand • Customers New collaborations • Products Technical and commercial innovation • Policy A seat at the table • Employees Grass roots support, best talent • Public opinion Message resonating

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