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November 23, 2016 Trinidad Hilton 8.30am

Developing the Export Readiness of Trinidad & Tobago Enterprises for the EU Market FIT 4 EUROPE “Increasing trade with the European union”. November 23, 2016 Trinidad Hilton 8.30am. Goods Market Penetration Mission. Presentation Outline. Mission Agenda Matchmaking Model Key Findings

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November 23, 2016 Trinidad Hilton 8.30am

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  1. Developing the Export Readiness of Trinidad & Tobago Enterprises for the EU MarketFIT 4 EUROPE“Increasing trade with the European union” November 23, 2016 Trinidad Hilton 8.30am Goods Market Penetration Mission

  2. Presentation Outline • Mission Agenda • Matchmaking Model • Key Findings • Market Challenges • Business Prospects • Exporter Feedback • Post Mission Activities • Lessons Learnt

  3. Mission Agenda • Briefing Session • Distributors; Wholesalers; Retailers; Store Checks • 54 Meetings: Company/Coordinator • Logistics for Services Mission • Daily Debriefing

  4. Matchmaking Model • Consultant Pitch & Confirm Interest • Link Exporter/EU Contact • Pre Mission Engagement • Consultant Schedule Meetings

  5. Key Findings • Market – ready to drink mauby • Sugar tax in 2yrs • Ethnic jams – not recommended. Strawberry – mainstream market • Roti one of fastest growing food segment in Netherlands • Shelf ready packaging – 6 pack • Recommended distributors – East End Foods and Surya Foods • T&T Products in market • Carib; Chief; Jaleel; Solo; Matouk’s

  6. Market Challenges • Brexit Implications • Shelf ready packaging • Standards; packaging and labelling requirements • Language - German and French labelling • Age of the Diaspora • Ready to eat meals

  7. Business Prospects • Expressed interest in immediate orders • Distributors appointed in UK & Netherlands • Interest in a Trini-Pack (sauces/condiments & spices) • Product adaptations and packaging upgrade in train to meet EU standards

  8. Exporter Feedback • Commended Mission Model • Lessons transformative industry….determined effort bear fruit • Meaningful contacts turn into long term business relationships • Insights on aggression/motivation, ethics, personalities – not possible through internet or desk research • Propose collaboration on distributor selection & consolidation to establish foothold in market • Good potential partner in Netherlands • exporTT staff at meetings lend credibility • Not possible meet high level buyers in short time without exporTT’s and Clive’s linkages on ground

  9. Post Mission Activities • Meeting - Award Winning Diaspora Contact • Ministry / fashionTT • Facilitate follow-up visit - UK Buyer

  10. Fit 4 Europe Goods Mission Courtesy Call to High Commission Team Working Session

  11. Fit 4 Europe Goods Mission Importer Facilitation Importer Meeting

  12. Fit 4 Europe Goods Mission Meeting with Chocolatier Trini Roti Shop

  13. Fit 4 Europe Goods Mission Importer Meetings

  14. Lessons Learnt • Pre-Mission Exporter-Buyer Engagement • Diaspora Engagement • Meetings on Buyers’ premises • Daily Debriefing & Coaching sessions • exporTT staff accompany buyers • Provide input at meetings • Pitch non-competing goods • Capacity building for staff • Legitimises the mission

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