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Executive Summary Rolling Thunder Racing Exotics (RTR) in an all new interactive Performance Auto Parts Store and ASE School. This is the 1st of its kind. We will not only be a Parts Department but a service center and the all new Indoor ¼ mile Dyno race track that will run cars up to 1500 HP and motorcycles up to 1200HP 365 days a year rain or shine. We will also be training released State and Federal inmates in auto mechanics, paint and body, retail sales and parts counterpersons for their ASE certifications and culinary classes for the “In the Pits Café” teaching them restaurant skills from line cooks to management. This will enable them to get higher paying jobs and return to society with a more positive goal. RTR will offer unprecedented customer satisfaction and service. RTR will become the premier destination for entry level and sportsman racers.
Location available for RTR Exotics Las Vegas NV.
Proposed Location SPEEDWAY COMMERCE CENTER 6855 SPEEDWAY BLVD - BLDG 0 LAS VEGAS , NV Las Vegas and is comprised of thirty-five (35) buildings totaling 1.9 million square feet. This property is located adjacent to Las Vegas Motor Speedway on Speedway Boulevard and Interstate 15, only minutes from Downtown Las Vegas. This property offers unparalleled value, flexible uses, and excellent freeway accessibility. Speedway Commerce Centers availabilities for businesses range from 2,500 to 40,000 square feet. This highly recognizable project is owned by Harsch Investment Properties who serves over 1,300 businesses across the valley in their 7.6 million square feet of Industrial, Office and Retail projects. Area Description Direct 1-15 access via Speedway Blvd. and convenient access to the Las Vegas valley to the west via the I-215 and I-15 interchange. Prominent exposure off the I-15 and immediately adjacent to the Las Vegas Motor Speedway. Fuel station and truck facilities support transport and regional trucking users. Property Features Automatic Sprinkler System with Fire Pump Evaporative Cooling in Warehouse, 1 Ton per 300 Sq. Ft. Automatic Lighting and Climate Control in Office. We will be utilizing 15,000 sq. feet. For our ASE school and exotic car building facility.
The Market • RTR Exotics will be participating in an exciting, growing market. Motorsports has seen explosive growth in the USA in the 90’s and 2000’s. It is now the fastest growing sport in the USA. The market is worth $1.5 Billion annually. A recent survey indicates that over 385,000 people have competed in organized motorsports events not to include the millions of people that soup up their cars for their own pleasure. Additionally, TV coverage has increase dramatically helping to fuel growth. Lastly with RTR Primary school for State and Federal Halfway Houses will be built in Las Vegas NV a great location for the released inmates being on local bus lines and within 20 miles of the residences. This location is by I-15 Freeway for easy access for racers going to both The Strip Drag Race facility and Las Vegas Motor Speedway. This location is within 3 miles from the State Corrections Centers where we train the students. The Department of Corrections is fully backing the new business and is excited to get it going. Facilities we will service are: Florence McClure Women's Correctional Center (FMWCC) & Casa Grande Transitional Center (CGTH) Male/Community Trustee and all other facilities within 100 mile radius. We would also like to set up programs in the prisons for inmate training and building parts like chassis welding, interiors etc. See attached support letters.
Supporting Letters for WA 1st Grant approval. • Hi Keith, thank you for taking time to talk with me last week. Miryam’s House is a transitional program for women, experiencing difficulties due to mental health problems, substance abuse, domestic violence issues, physical health problems and homelessness. We have an additional contract to provide housing for two of our ten beds for women released from corrections. One of our residents from corrections is very interested in working with your program. It appears that she will be transitioning out of Miryam’s before your program begins, but I would like to be able to refer her. She has done amazing things. • Deidre Jacobson, MSW • Residential Counselor • Miryam's House • Transitions • 1805 W 9th Avenue • Spokane, WA 99204 • 509-747-9222 • www.help4women.org • djacobson@help4women.org
Department of Corrections Facilities • Transitional Housing Centers • Casa Grande Transitional Center (CGTH) Male/Community Trustee 3955 W. Russell Road Las Vegas, Nevada 89118 • Diane Wolfe, Dir. • *(702) 486-9980 (702) 486-9906 FAX: 486-9962 • DW@choicesdc.com • Florence McClure Women's Correctional Center (FMWCC) Female Multi-Security 4370 Smiley Road North Las Vegas, Nevada 89115(702) 651-8866 (702) 486-6904
The Organization • RTR Exotics is founded on the idea that maintaining satisfied customers is essential to the financial health of the organization. With this in mind, RTR will be working hard to ensure that all of their customer's expectations are exceeded in all transactions. To maintain a presence within the racing community and close relationships to customers, RTR will be an active member of the local racing scene through participation and sponsorship. RTR will host its own racing series each year. The Culinary Training will also participate in Cooking Challenges and prepare foods for the racing events and sponsors and run the “In The Pits Café”.
Products and Services • RTR Exotics will be both a brick and mortar company serving the local community as well as offering a catalog with a mail order service. The catalog will be a four-color edition and subsequent editions will be analyzed to determine the cost effectiveness of publishing in this format. RTR will offer Safety equipment, Racing and performance products will also be offered. All of the popular name brands will be offered in addition to an array of generic label parts. RTR will offer maintenance services as well as scaling services for race cars. Customers will be able to Test and Tune their race cars and motorcycles on the ¼ mile Race Dyno’s. • The “In The Pits Café” will be a full service training center and Café in the Las Vegas Motor Speedway providing a much needed eatery there. The food venue will be Southwest cuisine with a BBQ flair. Just some real down home comfort food.
“In The Pits Café” Culinary Training • Students will start with fundamental cooking and knife skills, sanitation and safety, and baking and pastry. As you progress through the program you’ll advance to specialized areas such as garde manger, Southwestern cuisine, and purchasing and cost controls. You’ll learn the essentials of the field — how to make a good stock, how to function as part of a team, and what it takes to proficiently carry out the tasks of each work station in a professional kitchen. You’ll become proficient in general studies such as computer literacy, accounting, communications, and psychology. You'll be prepared for entry-level positions such as line cook, pantry cook or assistant baker. Uniforms will be provided to the students and tools for the trade will be given at graduation.
Financials • RTR Exotics will be profitable from month one. Margins are forecasted to be at 30%, eventually reaching 33%. Year one retail sales will be $350,000 for year one with a 30% growth rate for the first five years. • RTR Exotics is an exciting opportunity that combines a customer-centric organization with an explosive industry. Motorsports is becoming increasingly popular in the United States with more and more people becoming active participants. Even for those who are not true participants, it is now "cool" to have your car "tweaked out" even just for aesthetics. An investment in RTR is a high growth, reasonable risk and possible franchise opportunity. • RTR Culinary School will operate the functioning “In The Pits Café” at the Las Vegas Motor Speedway with a Gross on sales of $2,000,000. per year.
1.1 Objectives • To make RTR Exotics the number one destination for the purchase of entry-level/sportsman racing supplies in Las Vegas. • To achieve an initial gross profit margin of at least 30%, increasing that by at least 1% per year until reaching our final target of 33%. • To sell $350,000 in product the first year. • To maintain a solid growth rate of 30% per year for the first five years. • To train highly qualified chefs, kitchen staff and restaurant management.
1.2 Mission • RTR Exotics is dedicated to providing racing products that combine quality performance with value pricing. We wish to establish a successful partnership with our customers, our employees, and our suppliers that respects the interests and goals of each party. • Constantly striving to supply what the consumer is asking for, we will continually review what is available in the marketplace, and what isn't. Improving on what is available and providing new products and services to the areas of need will help ensure our success in a market driven by consumer demand. • Success will ultimately be measured by our customers choosing us because of their belief in our ability to meet or exceed their expectations of price, service, and selection.
1.3 Keys to Success • To succeed in this business, we must: • Be an active member of the racing community; i.e., attend functions at local race tracks, attend regional and national trade shows like SEMA. • Deliver our products promptly. • Work with our customers on a personal level, as opposed to the "What's your customer number?" mentality of large mail order firms. • Operate a fun eatery with a specialized training program in the restaurant industry at a much needed location next to the Las Vegas Motor Speedway.
2.0 Company Summary • RTR Exotics is a new company, which upon commencement of operations will provide entry-level and sportsman drag racers and road course racers with affordable products and quality service. With our ASE training program for the State and Federal released inmates we can give back to our community in a positive way. We will also contract welding and interior work with the Prison systems so inmates can train on automotive customizing and upholstery in the prisons.
2.1 Company Ownership • RTR Exotics Inc. is a Nevada State Corporation, Limited Liability, owned by Patricia & Keith Shay, of Tacoma Washington and Marcia Avallone of Las Vegas NV. Keith will be moving to Las Vegas upon funding. Keith Shay has been in the motor sports industry for 30 plus years racing, retail performance store management, buyer & custom car builder. Patricia Shay has worked for the Pierce County Auditors office as Vehicle License Supervisor for 40 years. Marcia Avallone a resident of Las Vegas, NV and is the assistant Director of Admissions at The Art Institute of Las Vegas in Henderson NV.
2.2 Start-up Summary • Our start-up costs are: $12,500 for computer hardware, software, $475,000 Restaurant supplies and equipment, $2,500 for a telephone system, $8,500 for office equipment and furniture, $6,700 for parts shelving and other warehouse equipment, $10,000 for signage, $325,000 for a company Tow Vehicle and Trailer, $246,000 for advertising and sponsorship for race events. $150,000 for tools, $60,000 for automotive lifts, $180,000 for Race Dyno’s, $475,000 for race team vehicles, $620,000 payroll,(GM60k-Service Mgr.60k-ASE Inst.120k-sales and student salary 550k) We receive $8500 for each student from the Federal Government Tax Credits also to offset students wages. $85,000 Pro Shop inventory $400,000 for building lease for 2 years $100,000 for insurance, The funding total of $3,762,200 will give RTR Exotics the needed funds to achieve our goals for the first 2 year in business.
Automotive Product ExpensesPictures & Descriptions • Computer Software---Autologue Computer Systems—manages day to day orders and sales. • Company Pick-up Truck—Delivery, tow vehicle etc.--------------------------- • Tools----Tool Box, Mechanics tool set, Diagnostic Meters by Innova Diagnostics. • Automotive lifts (4)--------------------------------------------------------(3)-------------- • Race Dyno’s---------------(2) Car----------------------------------------- Motorcycle----------- • Inventory will be a variety of racing safety equipment, oils, racing tires, auto accessories and performance products.
Culinary School Expenses Products Pictures and Description • Chefs Uniforms • Stainless Cook top grills • Pots, Pans, Utensils, Knives etc. • Refrigerators, Freezers • Stainless tables, Butcher Blocks • Computers, cooking software • Fresh Foods Daily
2.3 Company Locations and Facilities • RTR Exotics location will be at the Las Vegas Motor Speedway. This location will afford us good visibility along with convenient access for traveling race teams wishing to stop at our location at the entrance of the Las Vegas Motor Speedway tracks. • By locating in Las Vegas NV, RTR will enjoy a large built-in customer base. The skyrocketing popularity of NHRA drag racing in the last 15 years has only strengthened its role as the hub for most race teams and all the related businesses they've spawned along with the NASCAR and INDY events • The sport's explosion has been so boundless that a new breed of racers has spawned. The Import racer. Young adults ages 16 -35 build and compete with their Honda’s, Mitsubishi’s, Nissan’s Chevrolets etc. The study, completed in December 1996, found that in northwest, NHRA drag racing is responsible for about 4,000 jobs producing more than $700 million in expenditures annually -- figures that many in the industry consider conservative in 2004. Many of the people employed within the industry along with their children, other relatives, and friends, take up racing as a hobby. • Another benefit of the area is that it is centrally located and near to the Las Vegas Strip and Convention Center, McCaaran International Airport and Nellis Air Force Base. The Las Vegas Motor Speedway is directly off of I-15 and Las Vegas Blvd.
Las Vegas Motor Speedway Layout RTR Location
2.4 Company Facility • We will initially be leasing 25,000 sq. ft. building housing 7 service bays the 3 Dyno race bays and our retail Pro Shop. Also there will be another area, with our office, classrooms, warehouse. • We will be sharing this facility with RTR Culinary School and “In The Pits Café” that supplies coffee, espresso and Southwestern Cuisine. Their business attracts many of the local customers. In light of this, we will meet many potential customers simply because of our association with them. • This location will consist of a Showroom, Cafe, and Service Center. All deliveries and shipments will be serviced at this location. We will also have ample parking available on a 2.8 acre site.
Culinary Employment Opportunity 2010 Las Vegas NV • Estimated needed employees, chefs and head cooks in the Las Vegas Area 2,830 for 2010 with salaries from $29889.00 entry level, to $35214.00 per year. • Cooks, restaurant staff needed in Las Vegas for 2010. 15,500 people ranging salaries from $19518. to $22734. • RTR Culinary School will train prison released inmates in the skills needed to achieve these starting salaries and create themselves a new career keeping them from returning back to crime.
In Conclusion RTR Exotics is a one of a kind company that can easily become a franchise. Along with its positive ASE training program many new certified professionals will be able to get involved in the High Speed World of Motorsports Racing.
Income Potential Annual Estimate Income Areas: Retail Sales----------------$ 350,000. Service Department-----$ 300,000. Dyno Racing---------------$ 30,000. Catalog/Web Site---------$ 300,000. Exotic Car Net Sales-----$2,000,000. “In The Pits Café” Sales-$2,000,000. Total----$5,980,000. These totals are thought to be conservative for the first year in business. Payroll for the Inmates going through training are paid at a rate of $0.28 per hour at the prisons and this is paid to the Department of Corrections. Pay for released inmates is $10.00 per hour and we receive an $8500 tax credit per individual going through our school.
Contact Information • Rolling Thunder Racing (RTR Exotics) • DUNS #: 832697820 • Website: www.rtrexotics.net • Keith Shay • 9506 51st Street West • University Place, WA 98467 • 253-677-1808 Phone • Email: coolaudioplus@comcast.net • Marcia Avallone Las Vegas, NV 702-785-8985