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Recycling clothes for charity

Recycling clothes for charity. Presentation June 12th 2013. CONTENTS. OUR CHARITY WHAT WE DO WHAT WE GIVE TO SOCIETY WHY WE DON ’ T COMPETE WITH THE FASHION INDUSTRY LET ’ S WORK TOGETHER. OUR CHARITY. Helps homeless, addicts and other people with special needs Was founded 100 years ago

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Recycling clothes for charity

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  1. Recycling clothes for charity Presentation June 12th 2013

  2. CONTENTS • OUR CHARITY • WHAT WE DO • WHAT WE GIVE TO SOCIETY • WHY WE DON’T COMPETE WITH THE FASHION INDUSTRY • LET’S WORK TOGETHER

  3. OUR CHARITY • Helps homeless, addicts and other people with special needs • Was founded 100 years ago • Is run by 400 employees and 8000 volunteers • Works in the streets • Works in the media • Collaboration with local and national political authorities - We give voice to those, who are seldom heard

  4. WHAT WE DO (2ND HAND MARKET) WE: • Have been selling 2nd hand goods since 1973 • Run a chain of 240 shops nationwide • Sold 2nd hand goods for 109,6 mio. DKK in 2012 • Provide 10-20 % yearly growth rates • Handled an estimated 5.000 tons of 2nd hand clothes in 2012

  5. WHAT WE GIVE TO SOCIETY • Our sales fund food, shelter aso. for homeless people and others in need • We gear public investments with private funds • We provide an environmentally safe alternative free of charge

  6. THE ”SAY/DO” DISCREPANCY What consumers say and what they actually do: • Organic shopping • Volunteering • Work hours • Consumer self image / real actions • Don’t always trust what the studies say! Why 2nd hand shopping works: Social and environmental consciousness – PLUS cheap and easy

  7. WHY WE DONT COMPETE WITH FASHION Roughly 3 groups of customers • ”Treasure-hunters” • Can’t/won’t pay for new goods • Political consumers These groups are not likely to be buying new fashion items at full price

  8. KIRKENS KORSHÆR AND FASHION – LET’S WORK TOGETHER • ”Give your old clothes to charity when you buy new” • ”Make room for new clothes in your wardrobe when you go shopping” • Social and environmental image for your business while helping homeless

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