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Learn about the implementation of mixed-mode data collection in the Dutch re-design project, which aimed to reduce costs while maintaining data quality. Explore different mixed-mode designs, considerations for choosing a design, and the impact on response rates and composition.
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Chapter 14: Mixed-mode datacollection • Introduction • Mixed-mode designs • Mixed-mode in practice: the Dutch re-design
Introduction • Every mode has its weaknesses and its strengths • CAPI: expensive, good quality data • CATI: cheaper, but not every person has a telephone • Mixing modes provides an opportunity to compensate for weaknesses of the individual modes
Mixed-mode designs • A mixed-mode design consists of a combination of two or more data collection modes • Three possibilities: • Concurrent • Sequential • Choice to the respondent
Sample Mode 1 Mode 2 … Modem Concurrent mixed-mode design • The sample is divided in groups that are approached by different modes, but at the same time
Sample Nonresponse Mode 1 Response Mode 2 Response Nonresponse Sequential mixed-mode design • All sample elements are approached by the same mode, but a different mode is used to follow-up the nonrespondents
Examples of mixed-mode designs Sample Web • Safety Monitor 2006 and 2007(n = 30,000, n = 3,600) • LFS 2005 (n=18,000, n=1,000) Phone F-to-F Response Nonresponse Phone F-to-F F-to-F F-to-F Response Nonresponse Phone Web
Examples of mixed-mode designs Web • Informal Economy 2006 (n = 2,000, n = 2,000) Response Nonresponse F-to-F Phone
Choosing a mixed-mode design • Issues • Questionnaire • Trade-off between errors and costs: coverage, unit nonresponse and measurement errors • Subject of the survey • Constraints • Time • Costs • Logistics
Mixed-mode datacollection in practice: Dutch re-design • Project from 2007 - 2012 • Aim: Reduce costs but maintain quality Main ingredients of re-design: • Core questionnaire • Use of register information • Model based estimation • Quality framework • Parallel runs of old and new designs • Mixed-mode datacollection
Mixed-mode datacollection in practice: Dutch re-design • Design: Web response nonresponse CAPI CATI response nonresponse response nonresponse
Mixed-mode datacollection in practice: Dutch re-design Issues: + Web response nonresponse CAPI CATI response nonresponse response nonresponse 14.13
Mixed-mode datacollection in practice: Dutch re-design • Ideally, data collection strategy tailored to different groups based on: • Costs • Quality • Logistics (systems) • Quality is a mixture of nonresponse bias, coverage- and measurement errors in the different modes. • Stability in the mixture of modes is important for planning of fieldwork, adjustment weighting and mode effects.
Mixed-mode datacollection in practice: Dutch re-design • Coverage in different modes: CAPI covers entire population. For Web and CATI there is undercoverage for:
Mixed-mode datacollection in practice: Dutch re-design • Response in different modes (Health Survey 2010)
Mixed-mode datacollection in practice: Dutch re-design • Response in different modes (Health Survey 2010) • Conditional and unconditional partial R-indicators • Old design (CAPI) vs new design (total Mixed-Mode)
Mixed-mode datacollection in practice: Dutch re-design • For the new design: Internet response vs Internet nonresponse • For the new design: Follow-up response vs follow-up nonresponse