STATION INFORMATION

1. RADIO TAY STATION INFORMATION STATION INFORMATION

2. RADIO TAY – KEY FACTS • Tay FM plays today’s biggest hits alongside classics from the 90’s onwards and with unrivalled local news & sports coverage it is easy to see why it is the most listened to station in Tayside & Fife with 150,000 listeners weekly. • The core audience for Tay FM is 25 – 45 year olds. • Tay AM’s core audience is 35-55 year olds and 76,000 people listen to classic tracks from the 60’s right through to the biggest current chart hits every week – that’s why we call it ‘The Greatest Hits Network’. • Tay FM & AM have a combined weekly audience of 191,000 and listen on average for an incredible 11.2 hours per week.

3. TAY FM – TYPICAL LISTENER • Female bias (58%) • Average Age 42 • 60% Married or living as married • 60% are Working full/part time • 40% Own home with a mortgage • 36% Have children in the household aged 0-14 Source: Rajar/IpsosRSL. 12 months ending 15th September 2013

4. WEEKDAY SCHEDULE • Wake up with Webster 6am-10am • Mike Richardson on Mid-Morning 10am-2pm • The Tay FM Takeover 2pm-3pm • John Milne on Drivetime 3pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie 10pm-1am

5. – TYPICAL LISTENER • 50/50 male/female split • Average Age 53 • 54% are married or living as married • 36% are retired • 70% own their own home • 76% are the main shopper Source: Rajar/IpsosRSL. 12 months ending 15th September 2013

6. WEEKDAY SCHEDULE • Robin Galloway’s Breakfast Show 6am-10am • Ally Bally’s Mid-Morning Show 10am-2pm • Your Greatest Hits 2pm-3pm • Gary Marshall’s Afternoon Show 3pm-7pm • Specialist Shows 7pm-10pm • Jim Symon 10pm-1am

7. THE TRANSMISSION AREA 191,000 Listeners 50% Reach Population = 385,000 Male =185,000 Female = 200,000 Source: Rajar/IpsosRSL. 12 months ending 15th September 2013

8. TOTAL TAY REACH (000’s) Source: RAJAR/IPSOS RSL. Period ending 15th September 2013 Base Tay FM TSA NB^Total Tay (Bauer Dundee)

9. TAY FM REACH (000’s) Source: RAJAR/IPSOS RSL. Period ending 15th September 2013

10. TAY AM REACH (000’s) Source: RAJAR/IPSOS RSL. Period ending 15th September 2013

11. LISTENERSHIP – AGE BREAKDOWN Weekly Reach (000s) Source: Rajar/IpsosRSL. 12 months ending 15th September 2013 N.B ^ Total Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM

12. TOTAL TAY1 & 4 WEEK AUDIENCE (%) 78 79 73 75 72 73 71 68 63 61 60 Source: RAJAR 12 months period ending 15th September 2013, Base Tay FM TSA NB: ^Total Tay (Bauer Dundee)

13. TOTAL RADIO TAY191,000 Weekly Listeners • Women 56% • Men 43% WEEKLY REACH ABC1 85,000C2DE 106,000MAIN SHOPPER 143,000 WEEKLY REACH Source: Rajar/IpsosRSL. 12 months ending 15th September 2013 N.B ^Total Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM

14. COMPETITORSWEEKLY REACH Source: Rajar/IpsosRSL. 12 months ending 15th September 2013 N.B ^ Total Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM *Does not cover whole TSA N.B. Wave 102 FM and Heartland FM do not appear as they have no official radio listening figures from RAJAR

15. PRESS COMPETITORSWEEKLY REACH Base: Tay FM TSA; Source: Press JICREG 01/10/13 (based on Area AIR) Radio Source: Rajar Q3 2013 NB: Total Tay (Bauer Dundee)

16. COMMERCIAL SHARE OF HOURSTOTAL TAY TSAALL COMMERCIAL RADIO LISTENING % Source: Rajar/IpsosRSL. 12 months ending 15th September 2013 N.B ^Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM N.B. Wave 102 FM and Heartland FM do not appear as they have no official radio listening figures from RAJAR

17. HIGH LEVELS OF AD AVOIDANCE IN TRADITIONAL MEDIA % of ads which are “hard avoided” by medium Source: Clark Chapman Research