Module 3, Unit 8

1. All in the Family • 1970s • Early attempt to use entertainment- education to reduce racism Archie Bunker Effect Illustrates the importance of understanding how your audience is interpreting campaign messages Module 3, Unit 8

2. Monitoring your Campaign Activities By the end of this lesson, participants should be able to: Using your Work Plans to strategically track your campaign's progress Incorporate mini-market tests as a monitoring tool Module 3, Unit 8

3. The Mini-Market Test • Testing the impact of specific collateral through “finger to the wind/suway-suway/daplis” method • Indication that message is working. If no indication, something is most likely wrong. When • Within 3 weeks of creating and distributing major piece of campaign collateral Module 3, Unit 8

4. Critical Elements to Monitor in Activities • REACH • Number or percentage of people in TA exposed to activity • RESPONSE • How they react to an activity • IMPACT • Whether they learned something as a result of exposure to activity (i.e. changed an attitude or intend to change a behavior) Module 3, Unit 8

5. Triangulation is KEY • Don’t settle for a monitoring activity that hits only one element, go for two or better yet all three! Module 3, Unit 8

6. Sample Mini-Market Result Documentation

7. Sample Mini-Market Result Documentation

8. Examples of Monitoring Activities • Photo documentation • Mini-surveys • Head counts • Pre/Post Quiz • Evaluation Forms • Interviews (ORID style) • Action counts • Hearsay and Direct Feedback • Press coverage Module 3, Unit 8

9. Photo Documentation of Activities A Picture speaks 1,000 words! Module 3, Unit 8

10. Press Coverage of Activities Module 3, Unit 8

11. “In any collection of data, the figure most obviously correct, beyond all need of checking, is the mistake.” Finagle's Third Law Module 3, Unit 8