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On Video

On Video. David Kocol, about me. Speaker Presenter Trainer Coach Entrepreneur Student of Life. David Kocol, about me 2. USAF Veteran – Computer Maint . 27 years @Xerox (IT, MCSE, Net+, A+) Suicide Survivor, Ben passed 7/2010 Understand Pain and Loss New Path, New Life, Awakened

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On Video

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  1. On Video

  2. David Kocol, about me • Speaker • Presenter • Trainer • Coach • Entrepreneur • Student of Life

  3. David Kocol, about me 2 • USAF Veteran – Computer Maint. • 27 years @Xerox (IT, MCSE, Net+, A+) • Suicide Survivor, Ben passed 7/2010 • Understand Pain and Loss • New Path, New Life, Awakened • My life is Awesome!

  4. I Love Video • Video – is both Technical and Artistic • Emotional Component • Video is Effective • Appeals to all types of learners • Both Passive and Active

  5. Emotional Uses of Video • Enjoyment (humor, fun, escape, entertainment, etc.) • Helpful (useful, educational, problem-solving, etc.) • In the know (first to know, on the inside, in the know, etc.) • Surprise (shock value, unexpected, unique perspective) • Fear (warning, investigative, being prepared, etc.) • Trust (safety, reliability, honesty, integrity, etc.) • Understanding (belonging, empathy, crusade, etc.) • Conflict (debate, discussion, point/counterpoint, etc.)

  6. Why Video is Effective • Faces–viewing a speaking face, opposed to watching text scroll by, actually grabs our attention because we are programmed that way! • Voice – Not only does the added stimulus of a voice keep our attention, it also serves as a way to deliver a message and transformstext into content. • Emotions – Posting a message in a video also brings along the added advantage of spreading the excitement. We pick up on body language and emotion through video that we may miss when reading text. • Movement –keeps our attention and keeps us engaged, also convey emotion and prompt viewers to get excited and stay stimulated.

  7. What you can do on the video • USP Unique Selling Proposition • Core Value or Values • Features or Key points Spotlighted • History (how you got to where you are) • Your Uniqueness (What makes you stand out?) • Show a process, demystify (crayon factory)

  8. What you can do with video? • Product Demos • Customer Submitted Video • Hints, Tips, Kinks, Hacks • Testimonials • Showcase of your Customer’s successes • Frequently Asked Questions

  9. Testimonial Video

  10. What you can do with video? • Product Demos • Customer Submitted Video • Hints, Tips, Kinks, Hacks • Testimonials • Showcase of your Customer’s successes • Frequently Asked Questions

  11. What you can do on the video • USP Unique Selling Proposition • Core Value or Values • Features or Key points Spotlighted • History (how you got to where you are) • Your Uniqueness (What makes you stand out?) • Show a process, demystify (crayon factory)

  12. The Next Step • Let’s meet. In person or virtually • Tell me about your business, niche • Tell me about your customers (who, what) • Tell me about your Marketing • Tell me about your Social Media Engagement • Tell me about your Business Growth Plans • Budget (Marketing/Media)

  13. The Next Steps • Tell me what you want • Consult/Alter/Create A Plan (Marketing) • Social Media Integration and Promotion • # of Videos (Campaign or Series) • Frequency • Do yourself • All • Video • Editing

  14. Ask about BIG Discount & Free Linked In Video www.DavidKocol.com 414-265-6783 This presentation is at: www.DavidKocol.com/downloads

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