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Starbucks

Starbucks. Business 111. Jenna Bilz. Do you enjoy drinking Starbucks?. http:// www.starbucks.com/card/rewards. Get rewards for buying something you enjoy!. Cross Platform Development. The Starbucks app can be used on a variety of mobile devices such as: iPhone Android

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Starbucks

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  1. Starbucks Business 111 Jenna Bilz

  2. Do you enjoy drinking Starbucks? • http://www.starbucks.com/card/rewards Get rewards for buying something you enjoy!

  3. Cross Platform Development • The Starbucks app can be used on a variety of mobile devices such as: • iPhone • Android • It can also be used in different countries such as: • United States • Canada

  4. Social Marketing Business Plan • The Starbucks MyRewards app is “free” but customers pay for it by purchasing drinks, food, etc. • Their use of social media keeps customers interested and maintains the relationship • Creating loyalty to their brand

  5. How Starbucks Excels in Social Media • Starbucks • Encourages sharing • Sharing the Starbucks experience • Provides a unique experience for customers • MyRewards program • They utilize a variety of social media websites • Different target audiences • Integrating their business plan into different trending topics

  6. Unique? • Marketing through creating an online community and word of mouth verses the use of billboards or other visual media • Through the use of social media, customers are encouraged to give feedback • Customers continue to use the products/services that Starbucks provides to gain rewards through the MyRewards program and to share their experiences with friends and family

  7. Creating a Following • Starbucks was voted the “best loved” food brand on social media in 2012 according to Digital CoCo, a marketing agency • http://www.nbcnews.com/business/starbucks-best-loved-food-brand-social-media-981100

  8. Share Joy! Visit the Starbucks website today! http://www.starbucks.com/

  9. Sources • Images: • http://retaildesignblog.net/2012/03/07/starbucks-concept-store-amsterdam/ • https://twitter.com/Starbucks • http://www.starbucks.com/coffeehouse/mobile-apps • http://www.starbucks.com/ • http://brentmkelly.com/what-all-sales-professionals-can-learn-from-starbucks/ • Content: • "What Makes Starbucks a Stellar Company." Examiner.com. N.p., n.d. Web. 27 Nov. 2013. <http://www.examiner.com/article/what-makes-starbucks-a-stellar-company>. • "Nbc News Business." NBC News. N.p., n.d. Web. 27 Nov. 2013. <http://www.nbcnews.com/business/starbucks-best-loved-food-brand-social-media-981100>. • "6 Reasons Starbucks Excels at Social Media Marketing." Business 2 Community 6 Reasons Starbucks Excels at Social Media Marketing Comments. N.p., n.d. Web. 27 Nov. 2013. <http://www.business2community.com/social-media/6-reasons-starbucks-excels-at-social-media-marketing-0387041>.

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