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ARTIFICIAL INTELLIGENCES OF DIGITAL MARKETING
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ARTIFICIAL INTELLIGENCE AI WWW.NIDMINDIA.COM
MEANINGOFARTIFICIAL INTELLIGENCE Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models, algorithms,andmachinelearningtoproducecustomer insightsthatmarketerscanusetooptimizespending, customizecontentandpersonalizethecustomerjourney. www.nidmindia.com
BENEFITS&USESOFA ARTIFICIALINTELLIGENCEIN DIGITALMARKETING www.nidmindia.com
1.IMPROVEDPERSONALIZATION& RECOMMENDATIONS Thewaythatconsumersrespondtoandinteractwithmarketing messagesischanging.Traditionalmarketingmethodslikemedia advertising and direct mail are no longer as effective as they oncewere. www.nidmindia.com
2.DYNAMICPRICING ArtificialIntelligencecanbeusedtosettheprice of products dynamically depending on demand, availability,customerprofiles,andotherfactors tomaximizebothsalesandprofits. www.nidmindia.com
3.CUSTOMERSERVICECHATBOTS Facebook Messenger, WhatsApp, and other messagingappshavebecomeapopularand convenient way for customers to contact companies. www.nidmindia.com
4.SEARCHENGINEOPTIMIZATION Search algorithms are improving all the time in every aspect from small database product searchesone-commercesitestosearchengines likeGoogle. www.nidmindia.com
5.PAY-PER-CLICK(PPC)ANDAD Optimization ArtificialIntelligencead optimizationisalsoinuseon social networkssuchasInstagram.Algorithmsanalyzetheaccountsthat a particular user is following and will show the ads most likely to berelevanttothisuser. www.nidmindia.com
6.CONTENTCREATIONAND CURATIONATSCALE Contentcurationisaboutfindinghigh- quality relevant content from external sourcesandpromotingittohelpbuildyour authorityandengagement.. www.nidmindia.com
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