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Stakeholder Analysis for the Unafraid

Stakeholder Analysis for the Unafraid. May 17, 2012 Dave Manningsmith @manningsmith. What do you think?. What is Stakeholder Analysis?. How would you define it?. Is it formal or informal? What are the steps? Any specific methodologies?. Standard 2x2 Grid. High. Power. Low. Interest.

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Stakeholder Analysis for the Unafraid

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  1. Stakeholder Analysisfor the Unafraid May 17, 2012 Dave Manningsmith @manningsmith

  2. What do you think? What is Stakeholder Analysis?

  3. How would you define it? • Is it formal or informal? • What are the steps? • Any specific methodologies?

  4. Standard 2x2 Grid High Power Low Interest Low High

  5. How many of you use it? • Is it part of your routine? • Examples of Stakeholder Analysis failures? • Examples of Stakeholder Analysis saving the day?

  6. Why do you use it? • What are the goals? • How have you seen it used? • What intentions are involved?

  7. Intent What’s wrong with Stakeholder Analysis?

  8. The way people approach it is flawed. • It’s based on Us versus Them. • It treats people as objects and obstacles. • The intentions are counter-productive.

  9. Typically Flawed Approach High • Howard (Influence) • Exec X (avoid) • Alan (outmaneuver) • Rob (manage) • Kate (neutralize) • Frank (handle) • Stan (obsolesce) • Joel (discredit) • Jason (involve) • Sarah (persuade) • Peter (undermine) Power • Bob (block) • Miles (challenge) • Mike (co-opt) • John (convince) • Chris (negate) • Elijah (marginalize) • Albert (manipulate) • Mary (eradicate) Low • Lulu (eliminate) Interest Low High

  10. Stakeholder Analysis for the Unafraid What’s the alternative?

  11. Take away the need for it. • What would it take to stop the Us versus Them? • How could you navigate the craziest politics? • How could you deal with the most horrible stakeholders?

  12. Let me tell you a story. • Kate • Joel • Exec X

  13. Lesson # 1: Care • View everyone as valuable. • Bring good intent to every action you take. • Fall in love, especially with ‘tough stakeholders’.

  14. Lesson # 2: Connect • Be vulnerable. Stop posturing. • Be sincere. Be present. • Build rapport. Become an honorary member of their tribe.

  15. Lesson # 3: Collaborate • Listen. Where are they coming from? • Be open to being wrong. • Focus on what matters.

  16. Alternative Grid High Power Low Interest Low High

  17. Connect with me on Twitter. I’m @manningsmith. Thank you!

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