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Storage vs. the Cloud Delivering the Next Generation IT as a service with Axiom

Storage vs. the Cloud Delivering the Next Generation IT as a service with Axiom. Chris Wood Product Management Director – Oracle Flash Storage Systems . Program Agenda. What are Managed Service Providers (Clouds) and why are they different? How do these differences affect Storage?

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Storage vs. the Cloud Delivering the Next Generation IT as a service with Axiom

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  1. Storage vs. the CloudDelivering the Next Generation IT as a service with Axiom Chris WoodProduct Management Director – Oracle Flash Storage Systems

  2. Program Agenda • What are Managed Service Providers (Clouds) and why are they different? • How do these differences affect Storage? • What does the Axiom 600 provide? • Application Engineered vs. Generic Storage • Actual Customers • Conclusions

  3. Service Providers: Common Types Way too much confusion here… • IaaS (or MSP): Infrastructure as a Service • Provide and manage the entire infrastructure to host company’s applications • PaaS: Platform as a Service • Provide platform for application delivery or development • SaaS: Software as a Service • Provide specific applications as a service • SaaS: Storage as a Service • Provide generic storage space (Amazon S3)

  4. This Presentation is not about… • RESTful API’s • OpenStack • WebDAV • Object Based Storage • And other Cloud gobbledy-gook • It is about what really different…

  5. What’s different about Managed Service Providers? Why do we care? • IT Infrastructure is used to make money (competitive weapon) vs. treated as a cost center • Operating mode is SLA driven • Multiple, changing users and applications • CAPEX incurred prior to revenue stream • Users expect to save money, Providers expect to make money.

  6. Making money • If I invest 10 million in a factory designed to make 100K widgets a month, but only make 50K, what happens? • Unit cost increases: You have two choices… • Raise prices: Sales and Revenue decrease, or Don’t raise prices: Margin decreases • Result: Slow death or TARP funds • Management Efficiency and High Utilization are required for survival

  7. SLA driven operational model • SLAs typically define application and data availability and performance requirements • Failure to meet SLA drives “Make Goods” • Or perhaps worse, customers go elsewhere • Result • Reduced revenue and margin, or • Go out of business • Neither result is desirable

  8. Ever changing user and application mix • Workloads are chaotic: Spiky, Unpredictable, and Multi-tenanted • Responsiveness to change has to be immediate • Must be accomplished with no application disruption and low management overhead • A basic contradiction to SLA driven business models

  9. The Multi-Tenant vs. SLA Issue The Axiom Answer: Quality of Service that really does something. • Chaos Reigns • Application interference is a fact of life in an MSP environment – • Completely contradictory to a SLA-driven business model

  10. The CAPEX problem • Same as a factory • Factory must be run efficiently and at high utilization • Factory must be built to easily scale without constructing complete new building, or worse, demolishing old factory and building new one • Same is true of “Infrastructure Factory” CAPEX up front, revenue stream over time

  11. Cash up front, Payments Later The CAPEX Problem • Utilization (You paid for it, now use all off it) • Scale (Pay as you grow, no Rip and Replace) • Efficiency Up to 4 ACTIVE-ACTIVE SLAMMERS with 64 Bricks 8 Control Units Up to 832 drives Up to 1.6PB Capacity 192GB Cache 128 RAID Controllers SATA, FC, or SSD Storage Classes SINGLE ACTIVE-ACTIVESLAMMER with ONE BRICK 2 Control Units 13 Drives 12TB Capacity 48GB Cache

  12. The Axiom 600 - use what you pay for • Utilization: 80% or higher • System level QoS with dynamic I/O prioritization • Result: Use the capacity you paid for, meet your SLAs and minimize staffing levels • Restated: Make money, keep customers happy

  13. Application Engineered Storage

  14. NEW |Axiom in the Oracle Cloud Available Today Deployed and Maintained by Oracle Expertise on Oracle Red Stack Ideal for storage consolidation;multi-workloads and Oracle Database deployments Trusted by Fortune 500 Companies

  15. NEW | Mobile Monitoring – Axiom Anywhere For iPhone or Android Applications coaxm038 coaxm045 coaxm052 azaxm211 azaxm138 sfaxm007 • Mobile Monitoring of Multiple Axioms Anywhere • ConfigurationProfile • Status and Usage PerformanceStatistics Alerts and Faults

  16. New | Data Protection Manager with Axiom Automated Application Consistent Data Protection Windows Environment Primary Volumes Scheduled Snapshots (Writable Clones) Data Base Environment Meet RTO/RPO SLA’s

  17. Actual Customers • iBridge LLC • NAVIS • EMIS (Egton Medical Information Systems)

  18. iBridge LLC (Analytics Service Firm) THIRD PARTY COMPANY LOGO DeshUrs CEO and presidentiBridge LLC “Oracle’s Pillar Axiom 600 storage system costs less, and it provides better performance and greater support than any other vendor’s product we evaluated. Other systems we reviewed did not offer as much support or flexibility, and would not, in our assessment, provide as much return on investment.”

  19. NAVIS (Transportation Services) Stephen Schleiger Director of Systems Engineering NAVIS Inc. “It was clear from the beginning that Oracle’s Pillar Axiom Storage Systems, with its QoS capabilities, would be able to provide the performance, scalability and manageability we need for the long term, and at much lower cost.”

  20. emis Egton Medical Information Systems (Medical Services) SLA’s Simply cannot be down: Access to medical records can be a matter of life or death Performance cannot degrade: Doctors have zero patience, nor do sick patients “Oracle Integration, Utilization & Scale, Ease of management, Contention Management (QoS)” (I/O prioritization), Availability

  21. High Utilization High Efficiency System Wide QoS System managed SLA’s Agility & Responsiveness Results in overall Cost Control What it all comes down to if you are a Provider • Result • Axiom 600 Deliverable • Make Money • Make Money • Make Money • Make Money • Make Money • Make Money

  22. High Utilization High Efficiency System Wide QoS System managed SLA’s Agility & Responsiveness Results in overall Cost Control Or a User… • Result • Axiom 600 Deliverable • Save Money • Save Money • Save Money • Save Money • Save Money • Save Money

  23. Summary • It’s not about flashy technology; rather it’s about a platform, the Oracle Axiom 600, that was designed for the unique business requirements of Managed Service Providers and Data Centers run like a Cloud Provider (Like yours!) • Think “Storage Factory” vs. • “Turbo-XL clustered multi-nodal high-bandwidth, latency-optimized, mesh-based scale-out architecture blah, blah, blah”

  24. The Original America’s Cup Graphic Section Divider

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