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Intelligence by Measurement

Intelligence by Measurement. Sean Williams. Who’s this guy?. OK, so? . Performance against objectives is best measurement Measure at the: Output (What did we do?) Outtake (What happened directly?) and Outcome levels (Business results)(. Demonstrating value is important, but.

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Intelligence by Measurement

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  1. Intelligence by Measurement Sean Williams

  2. Who’s this guy?

  3. OK, so? • Performance against objectives is best measurement • Measure at the: • Output (What did we do?) • Outtake (What happened directly?) and • Outcome levels (Business results)(

  4. Demonstrating value is important, but • How do you set strategy? • What’s your process for explaining strategy? • How do you handle naysayers? • How do you know your strategy is working?

  5. Measure for intelligence • Test concepts and adjust • Experiment at will • It’s a strategy, not a straitjacket!

  6. You need AMMO Not that kind…

  7. You need AMMO • Audience • Message • Method • Objective

  8. Think, feel or do

  9. Messages • What do we have to say, show or demonstrate to attain our objectives? • Be direct • Be clear • Omit needless words (go easy on descriptive words and phrases. See Strunk & White, Elements of Style) Your objective determines the messages!

  10. Methods • How do we need to deliver those messages? • Memo • Email • Video • Face to face • ? Think Objectives: What does the audience need to think, feel or do?

  11. AMMO Grid

  12. Contact Sean@CommunicationAMMO.com www.CommunicationAMMO.com Twitter: @CommAMMO LinkedIn: http://bit.ly/cfXvnU Office: 216-333-1615 Let CommAmmo help you with personal communication coaching as well as strategy, planning, writing, editing, measurement/evaluation, audits and surveys.

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