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The Roaring 20’s. The Birth of Pop Culture. Terms to Know. Isolationism – a national policy of staying out of political and economic relations with other countries Consumerism – the theory that a continued increase in the consumption of goods is economically desirable for a society.
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The Roaring 20’s The Birth of Pop Culture
Terms to Know • Isolationism – a national policy of staying out of political and economic relations with other countries • Consumerism – the theory that a continued increase in the consumption of goods is economically desirable for a society. • Nickelodeons – theaters in the 1920’s.
North American Boom • While Europe rebuilt after the war we supplied all the raw materials • Demand in agriculture went up because Europe hadn’t been producing food = our farmers borrowed more money to expand their farms • People wanted to forget the pains of the war and were looking to lead a happier carefree life
Consumerism • Hydro electric power = more efficient factories = Transistor radios = Phonographs = Irons, stoves = refrigerators = Vacuum cleaners
Revolution in Food Production • Refrigeration meant that we could transport food from all over the world. • WW1 lead to the demand for preserving foods and having canned goods and vacuumed sealed packaging • Machines lead to cultivation of much more land • Better food lead to more people = more customers.
Advertising • Newspapers, Magazines, Radio stations and billboards created a mass, pop culture. • Companies advertised their goods to make people want to buy • People could purchase things on credit (oh! Oh!) pay on monthly installments became a thing of the twenties
How the Automobile Changed the World? • Ford made the Model T for $300 • Dating habits = burger joints and Drive-in Theaters • Family vacations and short day trips = hotels, amusement parks and beaches • Demand for gas lead to service stations • Interstate highways • Suburbia
Suburbia • With trains and the automobile, people could live away from the place of their work • Affluent America left the crowed city to avoid crime and moved to the out skirts • They have everything a family needs; schools, shopping malls, grocery stores
Leisure • The birth of the movie theater (nickelodeons) • Radios kept Americans in touch • Introduction of Pop culture • Spectator sports took hold: Baseball, Boxing • Blues and Jazz Music became the new wave music (Louis Armstrong)
Babe Ruth • Batted 393 avg • MVP 23, 31, 32 • 60 Homeruns • 2873 career hits • 714 career homeruns • 2 213 RBI’s • Also was a pitcher
Red Grange • Played for the Chicago Bears • Paid $100 000 for 19 games (Players made $100 a game) • Formed the American Football league because of a dispute with the NFL
Women and Movies • Women were hired to manage theaters. This made them a more respectable place for children • Numerous career opportunities in production • Mary Pickford became her own producer because an actress could not make more money then the producer