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2010 Census Communications Campaign Industry Day February 17, 2006

2010 Census Communications Campaign Industry Day February 17, 2006. Census Overview. Preston Jay Waite Associate Director for Decennial Census. Why A Census?. Constitutionally mandated for apportionment For over 200 years has provided a snapshot of the U.S. population and housing

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2010 Census Communications Campaign Industry Day February 17, 2006

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  1. 2010 Census Communications CampaignIndustry DayFebruary 17, 2006

  2. Census Overview Preston Jay Waite Associate Director for Decennial Census

  3. Why A Census? • Constitutionally mandated for apportionment • For over 200 years has provided a snapshot of the U.S. population and housing • Provides data that help governments plan and allocate resources

  4. Big Project • Must count everyone • An estimated 309 million people • 130 million households • 50 states and DC • 50+ different languages • Puerto Rico and the Island Areas • 4 time zones

  5. Big Price Tag • Must contain costs • Increase self-response • Most cost effective way to conduct a census • Reduce non-response follow-up • Very expensive to send enumerators to each household not returning a questionnaire • Encourage cooperation with enumerators • Less expensive if enumerator only has to visit once

  6. Short Timeframe • In less than 6 months, must count everyone • Census Day is April 1, 2010 • Deliver apportionment count by December 31, 2010

  7. On the Right Track • Census 2000 was an overall success • Halted trend of declining response rates • Increased mail response rate • Reduced undercount • Still room for improvement

  8. 2010 Census • Four Major Goals of Re-engineered 2010 Census • Improve the relevance and timeliness of census long-form data • Reduce operational risk • Improve the accuracy of census coverage • Contain costs

  9. To achieve it goals, the re-engineered 2010 Decennial Census Program has three highly integrated components ACS MAF/TIGER 2010 Census

  10. New Challenges • Short-form only census requires a different kind of communications program • How do you motivate residents to participate? • How do you encourage cooperation with enumerators? • How do you integrate the many components?

  11. Communications Can Help • Provide unifying themes and messages • Make residents aware of the Census • Motivate self-response • Encourage cooperation with enumerators • Provide informational support for field operations

  12. Ultimate Success • Count everybody • Count them only once • Count them in the right place • Increase self-response • Open doors for non-response follow-up

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