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Hayling Island Scarecrow Festival. Project description and key ideasIn 2007 we decided to hold a Scarecrow FestivalAbout 80 businesses, organisations and residents built scarecrows and put them on displayWe created a Trail Sheet showing the location of the ScarecrowsAbout 3000 residents and
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1. The Hayling Island Scarecrow Festival
2. Hayling Island Scarecrow Festival Project description and key ideas
In 2007 we decided to hold a Scarecrow Festival
About 80 businesses, organisations and residents built scarecrows and put them on display
We created a Trail Sheet showing the location of the Scarecrows
About 3000 residents and tourist visitors took the Spot the Scarecrow Trail
3. Hayling Island Scarecrow Festival Photo Gallery
The 2007 and 2008 official photo Gallery is in the Festival website at www.haylingscarecrows.co.uk
2008 is also at http://www.bbc.co.uk/hampshire/content/image_galleries/hayling_scarecrowfest_2008_gallery.shtml
4. Hayling Island Scarecrow Festival How did you identify the need for the project?
The MTI Health Check in 2006/7 identified the need for more activities to bring the Community together
Two MTI members had seen a Scarecrow Festival in North Devon
The MTI thought it fitted the need and we put together a Scarecrow Festival Committee
5. Hayling Island Scarecrow Festival Community Involvement
Apart from the organising committee who create a framework, this whole project is actually delivered by the community itself!
Other than for initial funding there were no other partners needed
We used posters, newspaper articles and banners to advertise the Festival
Community members simply completed an Entry Form then built a Scarecrow and put it on show
6. Hayling Island Scarecrow Festival Innovation & Quality of either project / approach
The key innovation was the Trail Sheet otherwise it would just have been a collection of straw figures with no single purpose
Overall Project quality was assured by using trained local volunteers led by an experienced event manager
7. Hayling Island Scarecrow Festival Funding and Future Viability
2007 costs were Ł1528.24
2007 income was Ł1,777.57 this included Sponsorship as follows
The Hayling Island Bookshop Ł400
Hayling Lions Club Ł400
Havant Borough Council Ł250
2007 Festival surplus of Ł249.33
2008 Surplus is Ł850.00
8. Hayling Island Scarecrow Festival Benefits What we aimed to achieve
The three objectives of the 2007 Festival were
1. To be an activity that involved all sections of the Hayling Island Community
2. To stimulate tourism onto the Island
3. To be fun!
9. Hayling Island Scarecrow Festival Benefits - Results
To be an activity that involved all sections of the Hayling Island Community
Participants ranged in age from pre- school to 104 years old, businesses, organisations and residents were all represented
2. To stimulate tourism onto the Island
1144 Trail Sheets were sold and each was used by an average of 2 people. Many more people simply walked around and looked, estimated participants was 3000
Helped to reinvigorate the local Carnival which had been running annually since 1953. Scarecrow Awards are presented at The Carnival.
3. and to be fun!
We have no measure of fun but you should have seen the childrens faces!
10. Hayling Island Scarecrow Festival Benefits & What Next?
What related future plans do you have to build on this success?
2008 was three times bigger
Plan to run for next four years or until residents get bored
Innovations for 2008 were
Scarecrow Making Workshops for the residents
A range of Scarecrow Merchandise to create income for Retailers and the MTI
A Scarecrow Hosting Service
New Award Categories and a Best In Show category
Masses of Sponsors keen to be associated
Better mapping in the Trail Sheets
Better Trail Sheet Draw Prizes
11. Hayling Island Scarecrow Festival 2008 Festival Three times the size!
EVERYONE it seemed was involved in making Scarecrows
Police, Fire, Lifeboats, First Responders, Doctors and Nurses, Churches of all Denominations
Businesses, Shops both National Chains and Local Independents
Rest Homes, Sheltered Homes, Daycare Centres, Special Needs Homes,
Local Craft Societies, Scouts, Guides and so on
,A range of Scarecrow related merchandise - Mugs and Post Cards
12. Hayling Island Scarecrow Festival 2008 Festival Some Facts and Figures
246 official entries three times the number in 2007
Over 380 Scarecrow figures on show ? largest in UK this year?
Estimated 4500 people took the Scarecrow Trail
Scarecrow Making Workshops over 100 attended
Scarecrow Themed entertainment on seafront The Mangled Wurzels
Scarecrow Cream Teas!
BBC Web Pages
Extensive Local Radio coverage
33 minute DVD produced
Completely self funding through sponsorship and merchandise sales
13. Hayling Island Scarecrow Festival Transferability advice if running a similar project
Find something that all the community can do
Keep the message simple
Organise it to run very well failure is highly visible
Set up separate sub teams to deliver each MTI project
Have dedicated volunteers
Regular meetings
Keep referring to your project objectives
Take part and enjoy it yourselves
14. Hayling Island Scarecrow Festival