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Fostering VALUE INNOVATION through the CO-CREATION Approach Top Executive Master Class, Lausanne Lausanne, May 29, 2012

Fostering VALUE INNOVATION through the CO-CREATION Approach Top Executive Master Class, Lausanne Lausanne, May 29, 2012. Key note speaker Professor Venkat Ranaswamy Professor of Marketing at the Ross School of Business, University of Michigan.

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Fostering VALUE INNOVATION through the CO-CREATION Approach Top Executive Master Class, Lausanne Lausanne, May 29, 2012

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  1. Fostering VALUE INNOVATION through the CO-CREATION ApproachTop Executive Master Class, LausanneLausanne, May 29, 2012 Keynote speaker Professor Venkat Ranaswamy Professor of Marketing at the Ross School of Business, University of Michigan

  2. INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach Background and objectives What is VALUE CO-CREATION about? Developing new products, services and business models through a co-creation process with stakeholders in order to build competitive advantage. • Objectives: • Good understanding of the power of Co-Creation and its potential of application for innovation process • Experiencing concept and method of Co-Creation • Discuss value of Co-Creation for your business innovation activities

  3. INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach Agenda Lausanne, May 29th, 2012

  4. INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach Speakers • Professor Venkat Ramaswamy • Professor of Marketing at the Ross School of Business, University of Michigan • He is co-author (with C. K. Prahalad) of the acclaimed book „The Future of Competition: Co-Creating Unique Value with Customers“ (Harvard Business School Press, 2004). • Recent Book: The Power of Co Creation, edited by Simon and Schuster, October 2010 • Venkat’s current work focuses on migrating companies globally to the next practice of experience co-creation. • Mathias Mangels • Founding Partner of Tantum Group, an innovation and strategy execution professional service company • Managing Partner for innovation assignments on products, services and • business models in Europe, Middle East and Latin America • Focus on delivering outstanding results accomplished through the implementation of innovative new offerings with clients.

  5. INNOVATION MASTER CLASS: Fostering VALUE INNOVATION through the CO-CREATION Approach Registration: Your contact partner Henriette Wintterer Office Manager h.wintterer@tantum.com Tel 08024 47 47 60 Innovation Master Class Lausanne, May 29th, 2012 Location Hotel Alpha-Palmiers Rue du Petit-Chene 34 CH-1003 Lausanne, Switzerland Contact for Hotel room bookings: T +41 21 55 55 999 F +41 21 55 55 998 alpha@fassbindhotels.com Registration Fee: 480,-€ zzgl. MwST. Participants will receive case studies and Venkat Ramaswamy´s latest book „The Power of Co-Creation“

  6. Tantum Group CEE Georg Reygers, Geschäftsführer Tantum CEE Matthias Uebel, Principal Münchner Straße 38 83607 Holzkirchen bei München t +49 8024 474 767 m g.reygers@tantum.com m m.uebel@tantum.com Germany Argentina Brasil Central America Chile Columbia Ecuador Arabic Emirates Italia Mexico Peru Swiss Venezuela

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