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Michael Carter (president/owner) USA office: 863-816-9096 USA mobile: 863-698-0701 USA fax: 863-683-7037 mcarter@shinemarksystems.com www.shinemarksystems.com. Shine Mark Systems would like to present the newest concept in advertising…. The ShowShiner. A First Class ShoeShine !.
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Michael Carter (president/owner) USA office: 863-816-9096 USA mobile: 863-698-0701 USA fax: 863-683-7037 mcarter@shinemarksystems.com www.shinemarksystems.com
Shine Mark Systems would like to present the newest concept in advertising… The ShowShiner
A First Class ShoeShine ! Actually, the concept is simple. The ShowShiner consists of a High Quality Shoe Shine Machine, complete with a neutral-colored liquid polish dispenser.
Digital Technology Additionally, it houses an LCD screen which displays vibrant, color images and video. The LCD can accommodate many images, as well as mpeg video with sound. Limiting ads to 20-25 images ensures maximum exposure for your advertisers.
Images Are Easy To Create Ads can be created using off-the-shelf software such as PhotoShop. Images then get copied to a compact flash card. Insert the compact flash into a reader in the ShowShiner and the images display instantly.
Great Exposure For Advertisers The length of time an image displays is adjustable from 3-30 seconds, ensuring adequate exposure for each and every Ad. The LCD displays continuously throughout the day. In a 12 hour period, each Ad will be seen over 200 times!
Ready To Go… We have field tested a new means of loading images, which will enable remote loading of images using an internet connection.
Specifications • The ShowShiner is: • 69 inches high • 24 inches wide • 24 inches deep • Approximate weight is 125 lbs • Uses standard 110 volt or 220 volt electricity • A commercial grade machine manufactured in the U.S.A. • It is made of powder coated steel with a wrinkle finish paint that minimizes fingerprints
Captive Audience • Businesses will pay to advertise their products and services on the ShowShiner. • Ads are viewed while taking advantage of this free service, as well as anyone passing by.
Market Research A research study by Barbour & Monroe, Arizona State University and Market Intelligence Media Research have concluded the following, subject to The ShowShiner: • Retention of impressions generated by this type of advertising is 60% stronger than by other media. • The unusual nature whereby the consumer stands for 2-minutes to get their shoes shined for FREE commands focal levels of attention thus enabling better comprehension and longer lasting impressions. • This type of advertising is very effective generating a 98% favorable reaction by the consumer.
Market Research (cont.) • The ads are read 98% of the time from 30-seconds to 2-minutes. • When shopping for a particular service or product, retention of that product or service advertised raises to an impressive and effective 85% retention rate using the FREE shoeshine concept. The consumer is appreciative of the FREE shoeshine and has a higher regard from 15% to 50% to patronize the advertised merchant.
Everyone wins with the ShowShiner! The product that benefits the business, the advertiser, and the customer!