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Panellists Betsy Bondurant, CMM, Bondurant Consulting Andrew Gilkerson, Pfizer Caroline Hill, Universal CIT Alex Ringhof

Panellists Betsy Bondurant, CMM, Bondurant Consulting Andrew Gilkerson, Pfizer Caroline Hill, Universal CIT Alex Ringhofer, F. Hoffman La-Roche. Audience Survey Primary Job Function In-house planning professional Agency or independent Supplier (e.g. venues) Procurement

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Panellists Betsy Bondurant, CMM, Bondurant Consulting Andrew Gilkerson, Pfizer Caroline Hill, Universal CIT Alex Ringhof

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  1. Panellists • Betsy Bondurant, CMM, Bondurant Consulting • Andrew Gilkerson, Pfizer • Caroline Hill, Universal CIT • Alex Ringhofer, F. Hoffman La-Roche

  2. Audience Survey • Primary Job Function • In-house planning professional • Agency or independent • Supplier (e.g. venues) • Procurement • Years in the industry • 1 – 3 years • 4 – 6 years • 7 – 10 years • 10 years +

  3. Agenda • The current climate • Meeting categories • Stakeholders • Strategic meeting management • Case study • Feedback and discussion

  4. Top 10 Pharmaceutical Companies(based on 2006 global sales. Source: Wood Mackenzie's Productview™ March 2007)

  5. The Brand Lifecycle

  6. Pharmaceutical Meetings Rep meetings Sales meetings POAs Product launches Incentive programs Closed meetings Advisory boards Investigator meetings Speaker training Physician education Stand alone CME programs Symposia and other congress activities Non-accredited educational programs

  7. A Diverse Group of Stakeholders Regulatory & legal Brand teams Global Local affiliates Procurement Suppliers Venues etc Agencies - med comms, meeting management & production, PR, advertising Faculty & Key Opinion Leaders (KOLs) Attendees Internal External

  8. Who is being regulated? • INDUSTRY • Healthcare and Pharmaceutical corporations who produce drugs, medical devices, medical equipment • Marketing and PR departments of Healthcare and Pharmaceutical Corporations and their Agents • Meeting and Events departments of Healthcare and Pharmaceutical Corporations and their agents • PROFESSION • Healthcare Professionals such as Medical Consultants, Medical Doctors, Nurses, Paramedics, Technicians who purchase or influence the purchase of the products and services of this community

  9. What are the Regulations and Codes? • Largely self regulatory • EU – Various “directives” (Directive 92/28/EEC) • Some of the implications of the regulations are enshrined in French, Norwegian and Italian Law

  10. Alphabet Soup PhrMA EMeA ICHGCP BMA AMA HCEA MHRA IMO PMCMA IFPMA IPCAA IAPCO EFPIA EMA

  11. Case Study XYZ Pharmaceutical Company ABC Launch Program

  12. Feedback and Discussion • Q&A

  13. Becoming a Strategic Partner • Think strategically • Used a focused approach to marketing • Knowledge • Communications • Materials • Process • Propose creative solutions to business challenges • Research

  14. Meetings Consolidation • In-house, outsource, co-source • The role of procurement • How to create win-win partnerships • Getting (winning) a seat at the table

  15. Summary • MPI’s mission • Make members successful by building rich • human connections to: • Knowledge and ideas • Relationships • Marketing

  16. Building Effective Alliances within Pharma • Make stakeholders successful by building rich • human connections to: • Knowledge and ideas • Relationships • Marketing

  17. Useful Resources News sites www.firstwordplus.com www.scrip-news.com www.PMlive.com Industry association sites The Association of the British Pharmaceutical Industry (ABPI) www.abpi.co.uk The European Federation of Pharmaceutical Industries Associations (EFPIA) www.efpia.org Pharmaceutical company websites

  18. Please take 2 min now to fill your feedback survey! • From the main menu select Messaging • Select Inbox and open the survey • Make your selection for each of the questions • Select “submit” at the bottom of the survey and push OK. © Shockfish SA 2007

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