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SWOT ANALYSIS

SWOT ANALYSIS. Rozet POLITI 2009503099. Contents. What is SWOT Analysis Strengths Weaknesses Opportunities Threats Using areas Advantages Disadvantages. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats. S. trengths.

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SWOT ANALYSIS

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  1. SWOT ANALYSIS Rozet POLITI 2009503099

  2. Contents • What is SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats • Using areas • Advantages • Disadvantages

  3. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats.

  4. S trengths w eaknesses o pportunities T hreats

  5. A SWOT Analysis involves: • the objective of the business or project • identifying the internal and external factors (that are supportive or unsuitable to achieving that objective. )

  6. SWOT is often used as part of a strategic planning process, but can be useful in understanding an organisation or situation and decision-making for all sorts of situations.

  7. STRENGTHS • Characteristics of the business or team that give it an advantage over others in the industry. • Internal Factor

  8. patents • Examples of such strengths: • strongbrandnames

  9. good reputation among customers

  10. WEAKNESSES • Characteristics that place the firm at a disadvantage relative to others. • Internal factor

  11. The absence of certain strengths may be viewed as a weakness. • lack of patent protection • a weak brand name Examples of weaknesses:

  12. poor reputation among customers • highcoststructure • lack of accesstothebestnaturalresources

  13. OPPORTUNITIES • External chances to make greater sales or profits in the environment.

  14. Examples of opportunities include: • an unfulfilled customer need • arrival of new technologies • loosening of regulations • removal of international trade barriers

  15. THREATS • External elements in the environment that could cause trouble for the business.

  16. Changes in theexternalenvironmentalalsomaypresentthreatstothefirm. Someexamples of suchthreatsinclude: • shifts in consumer tastes away from the firm's products • emergence of substitute products

  17. new regulations • increasedtradebarriers

  18. A SWOT analysis can be used for: • workshop sessions • brainstormmeetings • problem solving • planning • strategicplanning (with PESTLE & PRIMO-F(People, Resources, Innovation & Ideas, Marketing, OperationsFinance)) • productevaluation • competitorevaluation • personaldevelopmentplanning • decisionmaking

  19. Advantages: • We can understand easily the strength and the opportunities of the organisation.

  20. It helps the development of the strategic thinking. • Itprovides a team-focuson strengthsandcreatesopportunities.

  21. It can help the organisation prevent future business threats and minimize their impact. • It can help the organizationcreate business opportunities and benefit from them fully.

  22. Disadvantages: • For the efficiency this process must be done regularly. • For a best comment we need different people who have interesting perspective.

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