Know Your Vote

1. Know Your Vote Make Noise. Be Heard. A non-partisan campaign at a grassroots level, Know Your Vote harnesses chapter model infrastructure and an interactive web based platform to engage India’s youth and get them politically involved to bring about sustainable change across India. DhruvSarin ds9123a@american.edu +1 (202) 277 1881

2. Mission and Vision Timeline and Financials Risks and Assumptions Case Overview Case Overview Case Overview Problem Approaches Proposal Solution Solutions Implementation Framework Market Size Budget Challenges Problem Problem Investor Highlights • Assessed and synthesized best practices for political awareness campaigns around the world • Developed a unique hub-and-spoke business model, never used in this field before, to harness benefits of both top-down and bottom-up approaches • Unconventional negative information campaign to draw in youth interest and get them to sign up • Scalable model with huge potential for low cost amplification • Low financial investment with large social returns

3. Mission and Vision Timeline and Financials Risks and Assumptions Case Overview Case Overview Case Overview Problem Approaches Proposal Solutions Solution Implementation Framework Budget Market Size Challenges Problem Problem The Problem • Voter Apathy amongst India youth • Rampant corruption within the government • Zero accountability The primary reason for voter apathy is that citizens have no faith in their politicians and hence have no inclination to participate. This results in corrupt officials getting elected time and again. This creates a constant cyclical relationship between voter apathy and corruption.

4. The Background 26th November, 2008 Terrorist Attacks Serve as catalyst Today, Know Your Vote to serves as Catalyst

5. Mission and Vision Timeline and Financials Risks and Assumptions Case Overview Case Overview Case Overview Problem Approaches Branding Proposal Solution Solutions Implementation Market Size Framework Budget Solutions Challenges Problem Problem Mission and Vision Mission: Vision:

6. SOLUTION Top-Down Approach • Use Hub-and-Spoke model to maximize top-down and bottom-up approaches. • Top-down benefits • - Enables mass mobilization • Consistent branding • Scalable • Enables easy expansion • Enables bigger partnerships and allows more visibility • Enhance operating efficiency • Bottom-Up Approach • Grassroots effectiveness • Customization on a local scale • Harness local partnerships Grassroots effectiveness • Hub and Spoke • Enables Scalability at low cost • Local and National Partnerships Mass Mobilization Bottom-Up Approach

7. Mission and Vision Timeline and Financials Risks and Assumptions Case Overview Case Overview Case Overview Problem Approaches Proposal Branding Solutions Solution Solution Implementation Framework Market Size Budget Challenges Problem Problem How? Educate & Empower. • Weekly developments: Discuss current local issues to keep youth engaged • Scam of the Month: Highlight rampant corruption prevalent currently • Monthly debates, discussions and forums: Encourage independent thought and research • Corruption Tracker: Showcase economic impact of corruption • Enhance voting mindset: Implement regular polls to keep youth in the habit of voting • Petitions and Peaceful Demonstrations: Demand change as a single unified voice, unique ‘virtual protests’ • Voter Campaigns: Encourage voter registration and educated voting

8. Mission and Vision Timeline and Financials Risks and Assumptions Case Overview Case Overview Case Overview Problem Approaches Branding Proposal Solution Solutions Implementation Framework Market Size Solutions Budget Challenges Problem Problem Market Size 1,000,000,000+ ~50% Number of Indians Percentage of Indians below the age of 25 500,000,000 ~35% Number of Indians below the age of 25 Percentage of Individuals under the age of 25 who don’t vote 175,000,000 Total Market 1% of this market = 1.75 Million People. 25% of this market = 44 MillionPeople.

9. “It’s a great idea. Though everyone complains about the poor functioning of the government, no one wants to help improve the situation even in the smallest way they can. Political awareness amongst college students and the youth is a good way to start.” - UrshilaShrikhande, Third Year “It sounds like an interesting idea. Though political awareness is something everyone is trying to create, especially amongst the youth, if college students were to do it, it would probably have more of an impact.” - PratimBezbaruah, Third Year “Actions speak louder than words. If the youth wants to make a change, they have to get up and start doing it themselves. Everyone finds it easy to complain, but no one stands up to make a change. Even the option of a blank vote would at least be an effort on their part.” - Samarth Mehta, Third Year “It’s a very good idea. It would be a free forum for political discussion for the youth, which is very important in order to create awareness and instigate political changes.” - AvikAshar, First Year

10. Mission and Vision Timeline and Financials Risks and Assumptions Case Overview Case Overview Case Overview Problem Approaches Proposal Solution Branding Solutions Implementation Market Size Framework Solutions Budget Challenges Problem Problem Risks and Mitigating Strategies • Raising the capital required to begin • Received $1000 grant from Ashoka • Fundraising plan development underway • Cultural and language barriers between Know Your Vote representatives and students • Grassroots approach solves this issue • Quality control issues • Central hubs maintain consistency amongst chapters • Effective communication of standards and expectations • Students’ time commitments • Effective selection of leaders

11. Mission and Vision Timeline and Financials Risks and Assumptions Case Overview Case Overview Case Overview Problem Approaches Solution Branding Proposal Solution Solutions Implementation Framework Market Size Market Size Budget Solutions Challenges Problem Problem Timeline TIMELINE Today Summer 2011 1 years 3 years 6 years Launch Website Establish city wide presence TIMELINE Today Summer 2011 1 years 3 years 6 years ACTION POINTS Gauge feedback Observe Progress Hire Regional Manager Market Aggressively See post-election measures Tweak Business Plan, if necessary Expand Staff Assess Success Measures

12. Financials

13. Mission and Vision Timeline and Financials Risks and Assumptions Case Overview Case Overview Case Overview Problem Approaches Branding Proposal Solutions Implementation Framework Solutions Budget Challenges Problem Problem Proposed Social Benefits & Measures • VALUE PROPOSITION: • Revolutionizes Indian youth’s outlook on politics and Influences tomorrows leaders to be more aware of their community • By making the youth more politically aware, increases chances that they will run for public office bringing about changes on a macro level • Fosters a sense of youth empowerment and opens a window of change that is both credible and inclusive • Short Term Measures • Number of Chapters • Number of Members • $$ Raised through Donations • Size of Donor Base • Event Turnout • Brand Recognition • Long Term Measures • Surveys to gauge changes in Youth Mindset and Behavior • Alumni contributions to society • Youth Voter Turnout • Brand Perception

14. Mission and Vision Market Need and Timelines Risks and Assumptions Case Overview Case Overview Case Overview Problem Approaches Proposal Branding Solutions Implementation Framework Solutions Budget Challenges Problem Problem Questions? A $15,000 investment today can provide a solution that can affect the lives of over a billion people. Management Team DhruvSarin CEO & Founder Know Your Vote ds9123a@american.edu DhruvSarin, Founder & CEO Tarini Kumar, VP Communications Sanjay Bhatia, VP Development SravyaDarse, VP Operations Mahika Parikh, VP Programming Rhea Tibrewala, VP Outreach TrishlaSelarka, VP Research Team AkhilRajani, Marketing Head