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A Customer Loyalty Program For Polar Technology For Polar Distributors. Purpose. Develop relationships with technicians & contractors Engage on common ground issues Develop loyalty Motivate to action Drive $ sales to distributors. Simply put….
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A Customer Loyalty Program For Polar Technology For Polar Distributors
Purpose • Develop relationships with technicians & contractors • Engage on common ground issues • Develop loyalty • Motivate to action • Drive $ sales to distributors
Platform for Communications & Sales Motivation • Develop a national database • Develop regional, local or dealer-dedicated program • Communicate to appropriate database • Track response
HVAC Distributor • Polar-specific events and programs • Non-competitive programs and events • Cover costs through dealer marketing funds • Total control over program components
Polar Technology • Manages communications through EcoTech network • Provide infrastructure for transactional network • Data tracking • Coordinated network • Cards • EcoTech website (www.polarresponsiblerecovery.com)
Dedicated customer number to allow access to EcoTech network. • Customized login & password • Co-Branding available • Totally FREE to members
Polarresponsiblerecovery.com Networking Training Information & Education News Events Promotions & Discounts
HVACMall • All companies & branches offering special programs are listed • By State/City/Company (Branch) • Program details & expirations
Training & Education • EPA • OSHA • Refrigerant Gas • Tutorials & Training Materials • HVAC Calculators
EcoTech Transactional Network • Terminal-based • 100% customer controlled • Terminals activated for events only – or – • Programmed as needed • Tracking • Customer value data
Terminals • Validate card • Recognize pre-programmed transactions • No effect on how payments are made
Polar-Only Events • $1/transaction • $75/event fee
Ongoing Events • Coordination with dealer marketing funds: • $1/transaction • $50/month maintenance • $75 1-time sign-up fee • No monthly maintenance
Rolling Out Program • Distributor sales force calling on customers • Event-driven sign-ups • Customer databases • Proprietary • National databases • Unified Group • MCAA • ACCA • IHACI
A Customer Loyalty Program For Polar Technology For Polar Distributors