PRODUCT CLINIC MASTERY Module 2

1. PRODUCT CLINIC MASTERYModule 2 February 11, 2014

2. Agenda Setup Day Clinic Operations Focus Groups Tear Down

3. Setup Day

4. Setup Day Prototype delivery Security Competitive array Floor layout Decorations Floor staff briefing Tech check

5. Prototype Delivery Delivery access Off loading security Handling the prototype Unauthorized on-site vendors Clinic presentation issues

6. Security Security walk around Doors Unauthorized viewing opportunities Manpower allocation Controlled access Venue staff/vendors Security list Security contact procedures

7. Competitive Array Specifications check De-badging Appearance/presentation issues Accessories/Instrumentation Interior lighting Seats and windows Vehicle placement

8. Floor Layout Viewing distances Tape markers Viewing angles Special Lighting Operations, staff and client areas Signage

9. Viewing Distances 6’ 12’ 12’ 16’ X 6’ Compact Car 5’ F 5’ 15’ 5’ T = 1,600 sf

10. Viewing Angles: Circle Layout ×

11. Viewing Angles: Semicircle Layout ×

12. Decorations Walls/Pipe and drape Tables and chairs Supplemental decorations Spares

13. Catering Respondent refreshments Client accommodations Schedules Security access issues

14. Floor Staff Briefing Staff dress requirements Comfortable shoes Staff scheduling Breaks and lunch Breakers Security briefing Your staff and client introductions Clinic walkthrough Questionnaire familiarization Respondent care and support

15. Tech Check Questionnaire Wireless operations Server connection Communications links Cell phone signal

16. Clinic Operations

17. Clinic Operations Respondent handling and flow Staff responsibilities Care and handling of research properties Security Catering Venue support services

18. Respondent Handling and Flow Check-in procedures Security issues Quota groups Incentives Appointment slots/clinic hours Pre-clinic questionnaires Clinic questionnaires Respondent guides/hosts/hostesses Check-out/Focus group recruiting

19. Staff Responsibilities Check-in/check-out Floor staff supervision Computer management Real time data Trouble shooting Client management Decision source

20. Care and Handling of Research Properties Clay models and interior bucks Competitive vehicle presentation Fiberglass models Respondent entry/exit assistance Trial production models Fit and finish disclaimers Maintenance and repair

21. Security Manpower deployment Cameras, cell phones and mobile technology Security hardware Wands and portals Respondent challenges Advance notification Lockers or ?

22. Catering Schedule Menus Respondent refreshments Quantitative Focus groups Security access Flexibility

23. Venue Support Services Electrical Janitorial Climate control Venue event manager

24. Focus Groups

25. Focus Groups Respondent recruitment Respondent check-in Client accommodations Moderator requirements

26. Respondent Recruitment At check-out vs Pre-recruited Next day vs same day groups Reminder letter/call On-site staff vs field service

27. Respondent Check-In Incentives Waiting area Catering Pre-group instructions

28. Client Accommodations Catering Head count/minimums Menus/buffet/deli trays Schedule Audio/Video Monitor(s) requirements Headphones Access to electricity Computer arrangements

29. Moderator Requirements Pencils, paper,flip charts, etc. Video playback Moving vs stationary camera Cable runs Security issues Runner

30. Tear Down

31. Tear Down Prototype transportation schedule Prototype loading security Competitive vehicle pickup Packing supplies/equipment Shipping Final walk through

32. Contact Info david@theclinicguy.com Phone: 818-359-8664 Email questions for Thursday’s Q&A