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Workshop highlights RPA consultation outcomes, central communication group roles, and strategies to coordinately drive internal and external communication effectively. The event facilitates sharing best practices and reporting to the RPA Steering Group Key Communicators. Built to enhance communication structures and address communication challenges.
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RPA LOCAL GOVERNMENT COMMUNICATION WORKSHOPDiana StewartProject Officer
Key Milestones and Activities • Outcomes of the RPA consultation • Communications Forum • Putting Communication on the RPA Agenda Conference June 2006 • Central RPA Communication Group
Primary Roles • Co-ordinate both internal and external communication across the sectors and organisations • Agree work plans and timetables • Share best practice • Report and provide feedback to the RPA Steering Group
Key Communicators • Have some standing in the organisation and can relate to both senior management and staff • Be able to disseminate information • Collate responses from staff and assist in answering queries • Ensure all managers have the information they need • Monitor communication channels and their effectiveness
Structure for Communicating • Executive Information Service OFMDFM • Local Government representatives • Bulletins issued to the 26 ‘key communicators’