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IGAEA Conference 2007 - RIT

IGAEA Conference 2007 - RIT. Mailing Software – What’s Needed for Effective Mailing and Verification?. Mailing Software Needs Analysis (“Is this really for me?”). Outsourcing cost Using an external vendor Internal cost estimate Adding software / hardware New employees

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IGAEA Conference 2007 - RIT

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  1. IGAEA Conference 2007 - RIT Mailing Software – What’s Needed for Effective Mailing and Verification?

  2. Mailing Software Needs Analysis(“Is this really for me?”) • Outsourcing cost • Using an external vendor • Internal cost estimate • Adding software / hardware • New employees • Required knowledge / Learning curve • Volume • Control

  3. Benefits of Mailing Software(Time is money. And money is money.) • Reduce postage costs • Improve address quality • Save time and labor in production • Use personnel more effectively • Automate repeated tasks • Have more control • Simple economics

  4. Evaluating Mailing Software(What questions to ask? - Basic Software Requirements) • Is it CASS / PAVE certified? • Standard list management tools? • Does it meet my presort requirements? • Can it support my file types? • Will it communicate with my current hardware? • Is it Reliable? Versatile? Flexible?

  5. Ease of Use/Learning Curve(What help can I get? Is it accessible?) • Easy-to-understand documentation • “Easy to Learn” vs. “Easy to Use” • Customer Support • Toll Free • On-line • Extended Hours • Knowledgeable and responsive • Availability of training classes • Online training

  6. Reputation(They said WHAT about us?) • Get recommendations from areadealers and customers • Research Industry trade journals, online newsgroups • Use local or national resources • Mailing & Fulfillment Service Association (MFSA) • Local Postal Customer Council (PCC) • Visit vendors at tradeshows • National Postal Forum • Mailcom • Graph Expo

  7. Innovation(Making a good thing better.) • First to market with new features & technologies • Continuous improvement of product • From customer feedback • Through industry involvement • Due to new USPS technologies

  8. Additional Products / Services(Can I get more from my software vendor?) • Move Update Services • Drop Shipping Services • Mail Piece tracking • Hardware to compliment software • Mailing Supplies

  9. Price(a.k.a. “The Bottom Line.”) • Base price / Renewal price • Advanced options • Upgrade costs • Technical support fees

  10. Maximizing its Potential(If the tools are available to use, use them!) • Training • Classroom workshops • Online tutorials • Documentation • User manual • Technical guides • Online user forum • Customer support

  11. Q & A(Let us know: How Can We Help?) • Mark HigginsVice President of Marketing & Data ServicesBCC Software IncA BÖWE BELL + HOWELL Company800-337-0372MarkH@bccsoftware.com

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