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Magazine journalism

Magazine journalism. Roles, career paths, magazine companies and magazine styles. My life as a hack…. After school while briefly working as teacher had first article published in Angling magazine. Went to Keele University and University of Georgia in USA.

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Magazine journalism

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  1. Magazine journalism Roles, career paths, magazine companies and magazine styles.

  2. My life as a hack… • After school while briefly working as teacher had first article published in Angling magazine. • Went to Keele University and University of Georgia in USA. • Sold two articles to angling magazines. Worked on university student magazine (Sports Editor). • Failed to get into Cardiff School of Journalism on MA course! • Contacted emap and was lucky that they had vacancy. Was invited to interview.

  3. Joined Trout Fisherman as “Senior Writer” (1980). • Was probably first journalist with a degree in emap’s P’boro offices. • Won writing awards. • Failed to get editor’s job (c.1984). • Became Features Editor under new editor. • Acting editor. • Editor Practical Fishkeeping (1990); Managing Editor PFK and FKA.

  4. Associate Publisher. • General Manager. • Managing Director. • Left Bauer 2008 after takeover. • Regularly published sports reports in Stamford Mercury/Bourne Local. • Articles in other magazines. • Published three books; ghosted fourth. • Radio and lecturing.

  5. East Midland Allied Press - quick details. • Began as local newspaper company (but sold these off to Johnston Press). • Launched MCN and Angling Times – everything else spun off from there. • Specialised in “hobby” consumer magazines and some trade related business-to business titles. • Music, mens’, womens’ magazines in London. • Grew to incorporate radio, TV, websites. • Sold in two parts – b-to-b and consumer titles - in 2007 to Bauer for £1.4b.

  6. (Emap) Bauer Media print products • Women’s:Closer, GRAZIA, heat, more!, Pop, Yours • Men’s Entertainment:Empire, Kerrang!, Q, Mojo. • Men’s Lifestyle:Arena. Arena Homme Plus, FHM, Zoo • Equine:Your Horse • Gardening:Garden Answers, Garden News • Transport:Model Rail, Rail, Steam Railway • Football:Match! • Golf:Golf World, Today’s Golfer • Pets:Pet Product Marketing, Practical Fishkeeping • Angling:Angling Times, Improve your coarse fishing, Sea Angler, trout & Salmon, Trout Fisherman • Motorcycling: Bike, Classic Bike, MCN, Performance Bikes, RiDE, What Bike?: • Motoring:Car, Classic Cars, Land Rover Owner International, Max Power, Parker’s, Practical Classics • Automotive B2B: AM, Fleet News • Outdoor:Country Walking, Trail, Bird Watching • Photography: Digital Photo, Practical Photography • Lifestyle:Top Sante, Mother and Baby, Pregnancy & Birth

  7. QUESTIONS?

  8. Typical Emap/Bauer job roles in journalism • Editor/Managing Editor – guru in the hobby/market, planner and decision maker, carries the can, usually writes well, subs well, works with advertising, marketing etc. Reports to Publisher. • Deputy/Assistant Editor – number two. • Features editor – also guru, plans and commissions features, liaises with photographers, ideas man/woman. Usually writes very well, knows the market. • Reviews/technical editor – knows the gear – knows the advertisers. • Writers/reporters – know the market, sometimes write well. • Editorial Assistant = secretary.

  9. Design and production hubs • Relatively new development. • Why hubs? • Hub caps… • Design editors, Junior designers. • Production editors (subs).

  10. Less typical roles • Staff photographer • Picture editor (captions) • Archivist • Road-tester • Editor-at-large • Copywriter

  11. Career paths • Writer/reporter – section Editor – Editor. Dead ends and cul-de-sacs? • Designer/Art Editor. • Sub/Production Editor. • Editorial Assistant.

  12. QUESTIONS?

  13. Three “types” of magazine publishing Consumer magazines • Make money on sales (news stand and subscriptions); advertising. (Reader offers/events). • Declining sales (why?) • Need good relations with supermarkets and WH Smith (why?) • Range from tiny sales to huge. • ABC – Audit Bureau of Circulation.

  14. Business-to-business. • Makes money on advertising (subscriptions). • May have “closed” or “limited” distribution (why?) • Needs superb relationships with trade/trade bodies/advertisers. • Editor needs extra diplomacy/knowledge. • Needs clear proposition/stance on behalf of its readers. • Adaptable to web age (why?)

  15. Contract publishing • Organisation/business employs you to publish magazine for them. • What they say goes (but what do they know?) Editorial boards… • Full time “minder”. • Various deals. • Consumer magazine mindset: Why the publisher/ad. manager/editor can have major problems!

  16. Some questions to consider. • Why might magazine sales be declining? • Why are publishers desperate to get readers to buy subscriptions? • What’s happening to High Street newsagents? • Why is Tesco a major player in magazine publishing? What problems do magazine publishers encounter when dealing with major supermarket chains? • Why might space be limited for magazines in supermarkets? • Why are most B-to-B magazines subscription only? • Why are B-to-B magazines suited to the Internet age?

  17. Magazine exercise In groups or on own: • Invent a consumer magazine: • What market will it serve? • Is there a gap in the market? • Is there a market in the gap? • What will be on the “dream cover”. • Cover lines/teasers/tasters - . • Contents: List the sections and the features.

  18. What’s on a magazine contents page? • Features. • Reviews (what type?) • News? • Reports. • Competitions/reader offers. • Letters. (Specialist areas: Recipes/match results/river reports/TV listings etc.)

  19. Next time (March 22nd) • Magazine covers analysis – What makes a good cover? • Contents pages – What’s in and what’s out? • Flat planning – How a magazine is put together. • Advertising and journalism – How advertising and editorial work together (or don’t) and... • Reviewing products – styles, treatments, dilemmas, advertising features.

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