A Revolution In Golf Mat Performance

1. A Revolution In Golf Mat Performance

2. • TrueStrike’s revolutionary gel filled divot simulating subsurface which allows the club head to play through the playing surface as it would on turf. • TrueStrike’s unique top surface which, when struck with a club, flexes, stretches and “rucks up” helping to recreate the effect of hitting off a fairway. Top surface flexing, stretching and rucking up Cross-section showing silicone gel pillow GOLF MATS - AN INTRODUCTION • TrueStrike is the first mat that plays, feels and reacts like a natural fairway. An effect we call “fairway forgiveness”. • The “fairway forgiveness” effect is produced by: • “Fairway forgiveness” means iron and wood shots can be played directly from the top surface in exactly the same way as on a fairway. Whilst drives can be practiced using the fully adjustable TrueStrike tee and tee holder.

3. GOLF MATS - AN INTRODUCTION What the PGA Professionals think: “TrueStrike feels more like the fairway than any other mat I have hit off” Joe Clark Sr., PGA Master Professional, Owl’s Nest Golf Club, N.H. “TrueStrike is the best and closest simulation of a fairway I have ever come across” John Jacobs, European Ryder Cup Captain (1979 & 1981)

4. ANSWER • By allowing you to place Redbull’s brand directly in the line of sight of the golfers whilst they practice! GOLF MATS – A UNIQUE BRANDING OPPORTUNITY QUESTION • How can TrueStrike help raise Redbull’s brand awareness and increase sales?

5. GOLF MATS - A UNIQUE BRANDING OPPORTUNITY The Problem: Ordinary mats allow no brand ownership of the golf practice space • Ordinary mats present little or no branding opportunities • Redbull has to rely on the influence of other POS and Branding materials which are not necessarily prominent when practicing. • The standard practice mat is a generic space offering no direct advantages or benefits to Redbull. Standard practice mat. No branding opportunity Meaning: • Lack of “control” and “ownership” of golf practice space • Sole reliance on other marketing activities to raise Redbull’s brand awareness and increase sales. Result: • Poorer sales

6. The Solution: provide unique branding opportunities Results: • Increased brand recognition and awareness • During club fitting - 70% of golfers initially testing another brand went on to test brand displayed on top surface. * • During club fitting - Conversion rates on brands displayed on top surface up to 60%. ** ** Research conducted by TrueStrike Ltd GOLF MATS - A UNIQUE BRANDING OPPORTUNITY • The TrueStrike top surface can be fully customised with latest marketing communication message. • Typical practice range placement: 200 unique viewers per month with a dwell time between 20 and 60 minutes. • Unlike ordinary mats you can control the marketing communications message golfers see whilst practicing. • This provides a unique opportunity to engage with golfers whilst they are practicing. • The Red bull brand and marketing communications message remains in golfers field of vision throughout their practice session. • Can tailor marketing message to suit new product launches and sales promotions. Red Bull branded TrueStrike top surfaces Meaning: • Redbullhas “ownership” and “control” of the golf practice space. • Synergistic effects with other in-store POS marketing materials.

7. The Solution: provide unique branding opportunities Results: • Increased brand recognition and awareness • During club fitting - 70% of golfers initially testing another brand went on to test brand displayed on top surface. * • During club fitting - Conversion rates on brands displayed on top surface up to 60%. ** ** Research conducted by TrueStrike Ltd GOLF MATS - A UNIQUE BRANDING OPPORTUNITY • The TrueStrike top surface can be fully customised with latest marketing communication message. • Typical practice range placement: 200 unique viewers per month with a dwell time between 20 and 60 minutes. • Unlike ordinary mats you can control the marketing communications message golfers see whilst practicing. • This provides a unique opportunity to engage with golfers whilst they are practicing. • The Red bull brand and marketing communications message remains in golfers field of vision throughout their practice session. • Can tailor marketing message to suit new product launches and sales promotions. Red Bull branded TrueStrike top surfaces Meaning: • Redbullhas “ownership” and “control” of the golf practice space. • Synergistic effects with other in-store POS marketing materials.

8. GOLF MATS - A UNIQUE BRANDING OPPORTUNITY What The Retailers Say: “I want to write this letter so you will know the success my business has experienced with the addition of TrueStrike hitting pads. After my partner and I purchased the unit, at the PGA show in 2004, we waited to receive the product and it was well worth the wait my friend. As a retailer I do not have the desired space to demo different clubs when customers are selecting and purchasing a new driver, hybrid or iron set. Once TrueStrike was received and assembled in our store, my customers were able to get a true feel when striking the ball. It is NOT a traditional mat. If a shot is hit fat, it hits fat and you feel the sensation in your hands as you would on the course” Allan Duncan, PGA Professional Owner, Discount Golf Shop, Peachtree City, GA. "The TrueStrike mat is the finest mat I have ever hit golf balls from!!! The use of a real golf tee that’s adjustable works great, unlike the rubber non-adjustable "this is the height you get just hit the ball" tees. The mat also works great its feel is unlike other artificial grass or rubber mat. The platform is very stable and secure. Our customers are very impressed with our TrueStrike mat!!! They never were able to hit balls from a mat that they didn't have a fear of damaging the golf clubs. We at Your Golf Connection in Palmyra, Pa. are very proud to use the TrueStrike Mat in our Shop!! Thanks Again For Your GREAT PRODUCT!!" Tom Medford, PGA Professional and Owner, Your Golf Connection, Palmyra, PA

9. Initial brand selection for club testing Second brand selected for club testing Taylormade branded topsurface GOLF MATS - A UNIQUE BRANDING OPPORTUNITY What The Retailers Say: "I was pleasantly surprised to notice that during club testing the customer tended always to ask to try the brand of club advertised on the top surface. I also noticed an increase in sales of the particular brand of clubs we had on the strike surface” Roy Skillen, PGA Professional and Owner, Blake Campbell Golf Shop, United Kingdom “Since using the TrueStrike mat, with the branded top surface, I have noticed the conversion rate from custom-fitting customers, corresponding to the advertised brand, has risen 60%. The customer can at last, realistically assess the correct ball trajectory from an artificial hitting surface. Without this tool, undoubtedly the amount of club sales during my winter period would have not been so high.” Danny Fitzsimmons, PGA Professional and Store Owner, Harpenden Common Golf Club, United Kingdom "The TrueStrike mat we received from you has really improved our club testing and custom fitting facility. The mat is great for two important reasons, firstly the mat really plays like the fairway and produces realistic launch angles and spin rates compared to other mats. This means our customers can get a real feel for how the club will perform out on the course and also means we can fit the ideal club for their individual playing style. Secondly, we have noticed a significant increase in both the testing levels and sales for the brand of clubs displayed on the TrueStrike top surface.” James Davey PCS Certified “Class A” Clubmaker & Co-Owner, Precision Golf, United Kingdom * ** Research conducted by TrueStrike

10. GOLF MATS - A UNIQUE BRANDING OPPORTUNITY The ultimate brand position to increase club sales

11. GOLF MATS WILL RAISE RED BULL’s BRAND AWARENESS AND INCREASE SALES - DRIVING Red Bull’s SALES