Current awareness: harnessing the power of social media

1. Current awareness: harnessing the power of social media Tom Roper, Clinical Librarian, Brighton and Sussex NHS Library and Knowledge Service @tomroper

2. West Sussex (as it used to be) • Primary Care Librarian, serving primary care and community • 56 GP practices grouped in six localities – Adur, Arun, Chanctonbury, Chichester, Regis and Worthing • Sussex Community NHS Trust: 4,300 staff serving 1 million people in West Sussex and Brighton and Hove (biggest in NHS South of England) • Two-thirds of West Sussex, 482,000 people

3. West Sussex • 56 GP Practices • 1 acute NHS hospital trust • 6 NHS community hospitals • Over 200 Community Nurses and a wide range of community teams • Over 50 NHS Dental Surgeries • Around 95 Community Pharmacies

4. West Sussex health needs • One of the oldest populations in England • Over 23% of population aged over 65 (compared to average for England c.16%). • Our population is ageing • By 2016 there will be 11% more people aged over 85 living in Coastal West Sussex. • We have areas of high deprivation • Some areas on the coastal strip are among the 10% most deprived in the country. • With age comes disease • Number of people with long-term conditions such as COPD, diabetes and dementia increasing • By 2026 there will be around 3,200 more people living with dementia

5. The power of social media From Intel, March 2013

6. Why did we want to use social media? • Part of our online brand • Engage and converse with users and non-users • Visibility to the great and good: • https://twitter.com/LisaSaysThis • Some urgent messages to convey • http://www.ksslibraries.nhs.uk/.../tom_roper_social_media_business_case.doc

7. Relaxation of censorship

8. Changing attitudes • NHS Employers: HR and social media in the NHS • http://www.nhsemployers.org/Aboutus/Publications/Documents/HR-social-media-NHS.pdf • GMC: Doctors’ use of social media • http://www.gmc-uk.org/guidance/ethical_guidance/21186.asp • And now • http://www.nhsemployers.org/Aboutus/Publications/Documents/Social_media_for_chief_executives_Guide.pdf

9. Worthing flood

10. Business case • Communications objectives • Risk analysis and mitigation • Managing • Promoting • Monitoring/evaluation • Follow-back policy • Building skills

11. Twitter • https://twitter.com/WSussexLKS • The hashtag: #shallchi • Lists

12. Tweeting by stealth • Connect your blog to twitter (works for Facebook too) • http://primarycareknowledge.wordpress.com • Schedule tweets (needs a client, eg Hootsuite, Tweetdeck)

13. A lesson from the West Country

14. News curation: paper.li • http://paper.li/WSKPrimaryCare/ • Delivery by e-mail/web/twitter

15. News curation: Scoop.it • http://www.scoop.it/t/gp-commissioning/curate

16. Other stealthy things to do • Hootsuite: http://www.hootsuite.com • Can be set up as clients for social media accounts and web versions are not always blocked • Seesmic R.I.P. 

17. Current awareness • Less KnowledgeShare ™, more an immersive learning experience • Especially useful for primary care: @clarercgp • Debate about NHS post Francis and post Health and Social Care Act is being conducted on Twitter

18. Questions?