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TRAIN TO GAIN BROKERAGE PERSPECTIVE

TRAIN TO GAIN BROKERAGE PERSPECTIVE. Presented by Helen Mehring of EEBC & Gerald Barc of TCHC 24th July 2007. TRAIN TO GAIN BROKERAGE PERSPECTIVE. What we will cover National Picture Essex Picture Learner Journey Analysis Key Challenge Marketing/Sales Joint Working.

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TRAIN TO GAIN BROKERAGE PERSPECTIVE

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  1. TRAIN TO GAINBROKERAGE PERSPECTIVE Presented by Helen Mehring of EEBC & Gerald Barc of TCHC 24th July 2007

  2. TRAIN TO GAINBROKERAGE PERSPECTIVE What we will cover • National Picture • Essex Picture • Learner Journey Analysis • Key Challenge • Marketing/Sales • Joint Working

  3. Train to GainNATIONAL PICTURE • 43,470 employers have been engaged by Skills Brokers and providers in the first 14 months of the programme. • There are 28,780 employers starting on the LSC-funded qualifications. • 71 % of the employers that have been engaged to date are Hard to Reach. • 21,440 referrals have been made by Skills Brokers to a range of skills support • 85.7% of employers are satisfied with the overall service

  4. Train to GainTRAIN TO GAIN -IS HERE TO STAY !!! • Demand led - colleges and training providers to introduce greater flexibility into the way they can work directly with employers. • Leitch Report–Increased focus to achieve 2020 target of 95% literate and skilled workforce. • Response to Leitch report confirms key Government support for up-skilling the workforce.

  5. Train to GainNATIONAL PICTURE • Brokers to be partners in building capacity for providers . • Framework for this activity - The new standard for employer responsiveness and vocational excellence - Licensed Skills Broker • Funding for Level 3 programmes

  6. TRAIN TO GAINEAST OF ENGLANDREGIONAL PERSPECTIVE • Target for actual learner starts = 62000 (by July 2008) • Actual learner starts = Predicted 17000 (to July 2007)

  7. Train to GainESSEX PERSPECTIVE April 2006 to May 2007 • Employer Engagements = 1242 • Indicative Learners = 11509 • Learner Starts = 2500 • Indicative learners per engagement = 9.26 • Actual learner starts per employer = 2.0

  8. Train to GainMOVING FORWARD We must work together LSC Employer Training Provider Broker

  9. Train to GainBROKERAGE PERSPECTIVE Key Challenges • Understanding the Learner Journey - Reasons for Non-Starts - Employer satisfaction - Tracking Learner Journey • Marketing • Joint Working

  10. Train to Gain UNDERSTANDING THE LEARNER JOURNEY • To analyse the learner journey for both broker and ‘light touch’ referrals. • To identify barriers/gaps and submit proposals to overcome gap between indicative and starts. • Pilot of 6 Providers: • Herts Consortium • Norfolk Consortium • CRC • Mymar • West Suffolk College Consortium • Construction Learning World

  11. Train to GainTHE LEARNER JOURNEY Initial Findings

  12. Train to GainMARKETING - United We Stand – Divided We Fall !!! • WE MUST HAVE – A coordinated marketing approach • Use intermediary organisations to reach and engage with specific sectors, groups or localities. • Reach ethnic minority business groups. • Undertake shared awareness-raising events – road shows, business breakfasts, etc. • Use Sector-focused awareness events ,based around identified business needs – to groups of employers and business clusters. • Effective networking and partnerships with/to employer groups, Sector Skills Councils, union learning representatives, voluntary and community organisations to reach employers.

  13. Train to GainJOINT ACTIVITY WITH TRAINING PROVIDERS • Launch of Skills Pledge at Oaklands College. • Participation in LSC Road shows. • Herts Consortium Road Show. • Participation in Thames Gateway Promotion. • Haverhill Town Centre canvassing. • West of England Show with Cambridge Regional Consortium. • Expo 2007 with Peterborough College. • Telemarketing help within providers. • Sharing databases. • Chamber of Commerce and Business Link events in Essex. • PR case studies.

  14. Train to GainOPPORTUNITIES IN MOVING FORWARD Joint Working • share intelligence and good practice to study the labour market, business demographics, insight into particular sector needs, case studies, information on the development of regional and local economic strategies. • work to evaluate effectiveness and improve provision. • avoid duplication and maximise the potential for economies of scale. • devise engagement strategies and common goals. • Achieve a seamless approach from brokerage to provision.

  15. Train to GainVISIBILITY OF PROVISION • NVQ all levels, apprenticeships, foundation degrees, short courses. • And beyond • Employers Guide to Training Providers (EGTP) • Core and ESF Funding.

  16. Train to GainWORKING IN PARTNERSHIP • Working with the same provision knowledge. • Working to our common strengths. • Working to enhance the employer/employee journey • Working to achieve the same goals.

  17. Train to GainWORKING IN PARTNERSHIP Our Future. It’s in our Hands

  18. TRAIN TO GAIN BROKERAGETHE EAST OF ENGLAND Contact us: Gerald Barc, Skills Broker Manager, The Consultancy Home Counties Ltd (TCHC) Direct line: 01923 698438 e-mail: gerald.barc@tchc.net Helen Mehring, Regional Operations Manager, East of England Brokerage Consortium (EEBC) Direct line : 0845 600 5024 email: h.mehring@ttgbroker.com

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