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Partnering with NGOs Best Practice Break-Out Group1 Sebastian Winkler, Head of Countdown2010, IUCN, World Conservati

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Partnering with NGOs Best Practice Break-Out Group1 Sebastian Winkler, Head of Countdown2010, IUCN, World Conservati

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    2. The Business Case is changing The key drivers of the business case are: Regulation and policy interventions with which companies are forced to comply in order to operate. Liability for negative impacts on biodiversity. Companies being held accountable for their impacts on biodiversity will seek to reduce costs by managing biodiversity more effectively. Competitive advantage of best practice. If good biodiversity management provides a business opportunity, companies will respond. All of these drivers of the business case will intensify as the public becomes more aware of the importance and status of biodiversity and societal expectations change. The main challenges of promoting the business case are: Mainstreaming biodiversity, so that it is understood both as a resource and as a business risk Making the biodiversity case in the short-term [see next slide] The key drivers of the business case are: Regulation and policy interventions with which companies are forced to comply in order to operate. Liability for negative impacts on biodiversity. Companies being held accountable for their impacts on biodiversity will seek to reduce costs by managing biodiversity more effectively. Competitive advantage of best practice. If good biodiversity management provides a business opportunity, companies will respond. All of these drivers of the business case will intensify as the public becomes more aware of the importance and status of biodiversity and societal expectations change. The main challenges of promoting the business case are: Mainstreaming biodiversity, so that it is understood both as a resource and as a business risk Making the biodiversity case in the short-term [see next slide]

    3. What are the interests in engaging Industry drivers: Customer pressure Stakeholder pressure Regulatory pressure Access to capital License to operate Cost savings Staff morale Value creation (competitiveness) Ethical considerations

    4. Are engagement limited due to fear or myths Example Austrian trade association and WWF 10 years of dialogue with incentive structures (from relunctance to cooperation) Fears diappear with dialogue and trust Focus on final product of quarry production line – restoration Matter of time, energy and cash Think outside the box and know your partner

    5. Scope for Win/Win Scenarios Trade offs on both sides – define clear objectives and criteria (i.e. Representativity, Legitimacy, Transparency) Expand best practice within operations and towards SMEs (awards) Awareness raising with similar target audiences Trusted relationship with NGO partner can assist in crisis situations

    6. How can we share and dessiminate best practice? Use trade associations Use champions Education through school programmes Engage media NGOs potential vehicles since similar target audiences Awards, Symposium and public events Guidelines for Natura 2000

    7. Moving forward the process of Engagement Biodiversity a difficult concept Bilateral or multilateral partnerships Different challenges at local, national and EU level Issue of biodiversity pragmatic at local level and EU dogmatic approach Developing a common language

    8. Moving forward the process of Engagement Changing Environment Fragmentation of NGOs Resurface of single Issue NGOs and activists

    11. Perception

    13. Contact with the media Good relationships with the media will help to improve public perception

    14. Contact with the media Publicise events and other milestones by calling the media directly Ensure they have a good point of contact for additional information

    15. What actions should the industry take? Build trust Make the link Use modern media Train and educate Decide who does what

    16. Building trust Industry needs to be open and provide good data Keep finding and advertising the positives Get local liaison groups organised and regularly used – with media and politicians wherever possible Ensure that companies have a point of contact and that the media know how to get hold of him/her

    17. Make the Link Try to align new, wanted construction projects with the origins of the materials that went into their construction Keep the media informed about such developments Use the recent move to “Sustainable Development” to best advantage – economic benefits, social benefits, environmental benefits, local sourcing

    18. Use modern media devices No doubt that traditional media – press, TV, radio – are not the only devices Websites now essential – journalists always go there first! But….these must be kept up to date and vibrant Younger generations are regular surfers – use the websites to “educate” them

    19. Training and Education Industry members need to have trained staff in media activities Try to get minerals onto schools’ curricula If today’s youngsters grow up with a positive attitude some of the problems disappear!

    20. Who does what? Trade Associations usually better placed to keep abreast of the whole panoply of issues – use them as much as possible as the media contacts Make a virtue of TA websites But……keep them interesting and up to date! This is not a short term business!

    22. Issues Accessibility EP and MEPs Coalition building industry Concerted action at national / EU level Establishing continuity in relations Transparency and ethics

    23. Recommendations EP: better access; hearings on proposals MEPs: more interaction with local and national industry and policy makers Industry: one message to be brought at all levels in an orchestrated way Better image gives better access Better use of EU alliances (NEEIP) Continuity in relations: European Minerals Forum meeting in EP? Transparency: codes of conduct (SEAP) vital for public affairs image

    26. Role: To apply knowledge in Society’s interest – reviewed through eyes of Andrew Easterbrook, a Govt scientistRole: To apply knowledge in Society’s interest – reviewed through eyes of Andrew Easterbrook, a Govt scientist

    27. Role: To apply knowledge in Society’s interest – reviewed through eyes of Andrew Easterbrook, a Govt scientistRole: To apply knowledge in Society’s interest – reviewed through eyes of Andrew Easterbrook, a Govt scientist

    28. European mineral resource definition based on geological potential modelling of strategic supply European mineral resource definition based on geological potential modelling of strategic supply European mineral resource definition based on geological potential modelling of strategic supplyEuropean mineral resource definition based on geological potential modelling of strategic supply European mineral resource definition based on geological potential modelling of strategic supply European mineral resource definition based on geological potential modelling of strategic supply

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