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iFour Model: Industrializer Perspective

iFour Model: Industrializer Perspective. Burcu Bıçakçı Ersoy Egon Zehnder Management Consultant. iFour Komponentleri ve Endüstrileştirici. Türleri: Bireyler Start- up Yöneticileri Şirket Yöneticileri. I nvention. I ndustrialize r. I nvestment. iFour Office. I ncubator.

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iFour Model: Industrializer Perspective

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  1. iFourModel: Industrializer Perspective Burcu Bıçakçı Ersoy Egon Zehnder Management Consultant

  2. iFourKomponentleri ve Endüstrileştirici • Türleri: • Bireyler • Start-up Yöneticileri • Şirket Yöneticileri Invention Industrializer Investment iFour Office Incubator

  3. IndustrializationQualifications • Bridging the gap between the «lab» and the marketplace requires the researchers, entrepreneurs, investors and stakeholders to dive into a new world of challenges • Regulatory compliance • Product commercial feasibility • Market readiness /acceptance of the product • Funding to meet demand • Market potential assessment • Human resources and skills • Can the entrepreneur/researcher compete with the incumbent or is it an option to sell the technology (IP) to established businesses?

  4. Change Management • Change to • Commercial mindset from research and academic mindset • Results orientation from process orientation • A business ecosystem (vendors, partners, contractors) from an expert network and proof of concepts • Team work built on competencies from team work built on functional skills • IP protection strategy • Plan and get ready for boring administrative details (setting up a legal entity, prove compliance, tax, corp comm...)

  5. Stress, Motivation and Risk Management • Shareholders management • Stakeholders management • Investor relations • Receivables risk management • Cash management • Communication risks • Social, political and financial risks • Human resources management • Competition • Vendors • Supply chain risks

  6. Bussiness Development & Market Integration • Ventures with no experience in business ecosystem might be surprised to find out that industrialization is a totally different world • Go to market strategy development • Supply chain planning • Business alliances and partnerships • Organizational readiness • Common Derailers • Underestimation of marketing budget • An organization full of identical skills • Weak governance structure • Weak differentiation in product or marketing message • Wrong use of distribution channels

  7. TEŞEKKÜRLER

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